The Only Guide You Will Need For Live Tweeting

The Only Guide You Will Need For Live Tweeting

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The new age grapevine today is unarguably Twitter, making it an exciting platform for marketers. While many brands are burning their pockets with high budget marketing campaigns, for others innovation and fan build up increased simply through ‘meme-jacking’.

Yet another compelling marketing tactic that is gaining popularity is ‘Live tweeting’. Not only is it a cost effective way, it also connects your followers and influencers in a never before manner. The best brands in the business today realise this and therefore have been using it successfully to promote an individual event (read Adidas) or product launch, or intelligently plugging in their brands during a high voltage event like the Oscars, something that Taco Bell did quite effectively.

Though the idea of live tweeting sounds quite rad, a brand needs to conceptualise the strategy around it well in advance. Some brands may have a way around ‘live tweeting’ like this one but not everyone!

We therefore are sharing with you an all round guide to live tweeting that would help you gear up for events and provide your twitter audience with relevant, important and engaging updates without road bumps.

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If you are a community manager for a brand, an agency employee or a seasoned blogger looking for live tweeting as a marketing opportunity this infograph would make your preparation a cake walk! Always remember that ‘Live tweeting’ involves spontaneity and therefore don’t forget to have fun.

Do share your thoughts and experiences or any suggestions that may be valuable to our readers and before I forget ‘keep the battery charged’!

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About Taru Bhargava

An ex-banker and a social media enthusiast, Taru's love for crisp content makes her a digital analyst who picks at campaigns and dissects their strategy - word by word. She loves good food, tea and slapstick humor.
  • namita.bajaj

    Live tweeting seems to be the mantra of the day. From the swearing in of the prime minister in India to the launch of a new series of fashion garments at Zara, every body and anybody seems to take this path of marketing! There are tools like Twuffer (the twitter buffer) and Twittimer that even allow users to schedule tweets. These can tools be used while live tweeting, helping users reinstate their earlier tweets during the pre launch of an event along with the live event details.

    • http://beta21.circussocial.com Avtar Ram Singh

      Yup – some of which were covered by Taru. For most of my live tweeting sessions, I just use TweetDeck. Simple, slick and to the point. :)

    • Shahini Shairah

      Live tweeting can really help a brand when used occasionally I feel.. Unless you’re a sporting brand that covers tons of live events. Thanks for mentioning Twuffer! Haven’t heard of that one – and we love anything Buffer related. ;)

      • namita.bajaj

        Hahaha! Absolutely..! And you’re right! It’s ideal for portals like may be a fashion mag. or a news portal that need to make updates on the go!

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