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5 Essential Twitter Tips from Twitter (Yeah!) For Small-Medium Businesses

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The initial stages of starting up a business are often the hardest. There are several issues to consider in terms of marketing and budgeting. The most important one being the process of creating and maintaining your brand’s awareness level. How should you get noticed amongst your target audience in the most cost-effective way? Creating brand awareness through advertising and publicity can surely come easy but the awareness generated may not be sustainable in the long-term. Also, publicity in this sense does not come cheap at all. Social media has made it so much easier engage with your target audience, which is ... Read More »

Twitter\’s Latest Changes Are Pissing People Off

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After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll out of a few new features for its users. These features include the ability to select up to four photos at a time to upload while composing a tweet and its display as a collage on the tweet’s detail screen. Danny Sullivan does a test run for all his followers in his tweet. This is a little test using some @AgentsofSHIELD pictures of the new Twiiter collage feature pic.twitter.com/768DA5PYkt — Danny Sullivan (@dannysullivan) March 26, 2014 And if the multi-photo support wasn’t surprising enough, Twitter now ... Read More »

Don\’t be Offended When I Tell You Why Everyone Is Unfollowing You

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One of my favorite social media sites to not only use but also write about is Twitter; a great marketing medium for brands and people who know how to use it properly.  Twitter has also become a platform for engaging customers to receive feedback, positive or negative. Let me explain the \”know how to use it properly\” statement a little bit more; the reason I emphasized this was to simply put, yes, anyone can get a Twitter account but that does not mean everyone should post to Twitter, especially when it comes to your business. Businesses have taken course of all different strategies when it ... Read More »

The Top 100 Brands on Twitter Analyzed

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The ever evolving world of Social Media has witnessed quite a few trends, some closely and some from a distance, nonetheless it hasn’t missed a single beat! Our Internet savvy generation today prefers to keep themselves updated about everything in real time and Social Media is just the right platform for them. Apart from individual accounts on the Social Media platforms, it is the brands today that have revolutionized and magnetized this space quite effectively making Social Media Marketing a key aspect for business. One of the most popular medium that enjoys quite a repute with brands today is undoubtedly, ... Read More »

Analyzing Twitter Activity with Twitonomy

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Twitter is a favorite with brands. It is almost always a complimentary companion when it\’s not one’s primary social media Weapon of Mass Communication (WMD…err C). After all, you want to remind people on Twitter that you have posted something on Facebook or LinkedIn or Youtube or Pinterest and they should go check it out. Yet, strangely enough, Twitter’s analytics front has been rather fuzzy. Until recently, Twitter did not have analytics metrics of its own. At least, not a much publicized one. The others have only done a half-baked job of it so far. While, the brands have been ... Read More »

Twitter Celebrates MLK Day! Who Got It Right?

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Creating kick ass content has always been top priority for all the social media marketers. That, and selling the stuff they market of course. They miss no opportunity to come up with something fancy for their fans (of course with the intention of brand promotion). Even though their dedication to be able to contribute something to everything possible is ‘remarkable’, some of them kind of missed the mark and landed up being awarded the ‘worst post of the day award’. Holidays and historic anniversaries are like social media land mines for brands – there is proven track record of the ... Read More »

How A Small Company Like Buffer Mastered the Twitter Game

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There is an increasing trend towards using social media management tools that allow marketers to search, track, and analyze conversation on the web about their brand or other topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. There are thousands of articles already there talking about Buffer features, but this article serves a different purpose. This article is not about all the features and all about how Buffer works but rather how ... Read More »

Social Media Resolutions for Twitter in 2014

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 For most of us “Keeping up with the New Year Resolution” is similar to watching “Keeping up with the Kardashians” (at least for some, if not all). There is an initial excitement around it nevertheless it fades away with time. With the advent of New Year, we wonder what your resolution with the little birdie is. Twitter, in case that wasn\’t clear enough. As an online community manager you would have witnessed the changes and trends across Social Media platforms especially, Twitter. Twitter has come of age and in all practicality become the new best friend for individual users, brands, ... Read More »

The Golden Globes – Center Stage on Twitter

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The 71st Golden Globe Awards showcased how twitter\’s taken over Hollywood. A night to remember, it was made even more special by outstanding coverage on Twitter with celebrities chirping away to glory and #GoldenGlobes trending. #GoldenGlobes saw an average of 3600 tweets per hour. It ranked in the top 10% of popular hashtags of all time with more than 28 million impressions. In total, Twitter saw 1.6 million tweets out of which 60.7% were retweets, with 436 pictures and links!   The timeline of tweeting showed that the maximum number of tweets happened after 12 p.m. and up to 3 a.m. immediately ... Read More »

Adidas Has Mastered the Art of Live Tweeting

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Twitter is one of the most popular platforms in social media marketing. Some of the most creative campaigns are twitter campaigns. It is quite interesting to see how brands have adapted to twitter to generate brand awareness and online buzz about their products or services. One of the most interesting twitter strategy has been followed by @AdidasUK, which appears to have mastered the art of Live tweeting. @AdidasUK tweets about Live football events, as they unfold on the field. If a player scores a goal wearing an Adidas shoe or product, then it turns into an instant tweet with a ... Read More »

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