Tag Archives: vine

Vine Content Strategy and Review: Samsung

vine-app-large
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One of the newest additions to the social media family is Vine, a video sharing network owned by Twitter. Vine allows its users to create short, 7 second video loops which can be shared on the Vine site or other social platforms such as Facebook and Twitter. Naturally, it didn’t take long for brands and companies to take notice of this new social media platform, and begin implementing it as a medium for advertising. 7 seconds may not seem like a sufficient amount of time to get any sort of message across–which is true to an extent–so brands need to ... Read More »

Get The Vine Shine! The Steps to Success on Vine

It Is Time To Make Vines.
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Six seconds. That’s all you need to promote your brand on Vine. A video sharing app from Twitter is getting bigger and bigger by the day, and some brands are really shining on this platform. All you need to do is make a short looping video, share it on other platforms like Twitter and Facebook, and bask in its success. The video social network may not seem business friendly for social marketing, but there are opportunities for engagement and retention waiting to be explored. We are accustomed to the long storytelling videos on YouTube and Instagram, but Vine is going ... Read More »

GE: The Most Exciting Boring Brand on Social Media

General Electronic's account on Pinterest - Badass Machines
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The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for \’boring\’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a not-so-exciting brand. And, this can be a task. However, General Electronics (GE) teaches us how to make a \’boring\’ brand an interesting social media maverick. GE is into highly regulated businesses like healthcare, energy and financial services. GE\’s success across social media platforms ... Read More »

Social Media Predictions for 2014

Social media predictions for the next year - 2014
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2013 was a year of acquisitions, IPOs, new platforms, video content and Google Plus. We witnessed big brands being taken over by bigger brands, like Tumblr got acquired by Yahoo! Twitter introduced Vine in Jan and released its first IPO as well towards the end of the year that did surprisingly well.  We saw the rise of YouTube, Vine and Instagram videos in social media marketing. 2013 was an exciting year for us and what’s more, 2014 is going to be a game-changer in social media marketing. It\’s better to have an idea of where we\’re headed to be able to ... Read More »

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