Tag Archives: user goals

Content Marketing: The Importance of Audit and Lifecycles

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Content is what makes up your website – content IS your website. Therefore, you have to make sure that every single piece of content that exists on your site is useful. We\’ve already explored how ‘content is king’ and how you can make it work for you on social media, but, what if you are re-vamping your entire website or creating brand new website content? Where do you start with your content marketing strategy? The reason you need a content marketing strategy in the first place is because you want your content to be useful. If Information Architecture (the structure of your ... Read More »

The Benefits Of Paired Content Writing

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Does your web content appeal to users? Does your content generate any feedback? Quite often we can be so thought focused that we fail to ask our audience whether we are producing good content. Every day, copywriters, clients and editors publish content without much input from their stakeholders. This process can often be a waste of time. Wikipedia proves that using the web for collaboration enables people to create valuable content and it speeds the process up. We all know that content is an essential part of a website’s user experience. Without it, there’s nothing for users to consume. Working In Pairs One way to create ... Read More »

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