Tag Archives: top social media campaigns

The Magic Dust Of Storytelling

The Year Of Storytelling!
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When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and the marketers seem to have gotten the point. An advertisement is considered great if it nudges the viewer to buy. But when the viewers are hooked on to story boards, it’s time to do a retake on the marketing strategy. ... Read More »

The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year for some social media campaigns – with fresh ideas rolling in and creativity vowing the digital spectrum. What did 2013 bring? Too much. But to capture what stood out the most, here’s a countdown of the social media campaigns that ... Read More »

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