Tag Archives: social media tools

Find Influencers for Your Brand with Keyhole

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Company: Keyhole Website: www.keyhole.co About: Keyhole is a real time social conversation tracker for some of the most popular social media platforms like Twitter, Facebook and Instagram. Usage: This tool can be used by marketers to create effective content marketing strategies as it lets them focus on relevant keywords as well as stories trending in their audience\’s circles to keep up with their interests. Highlight: Keyhole offers a feature that gives you insights on what your brand\’s target audience is talking about, what you need to talk about on your social profiles and which keyword is the most effective at ... Read More »

Iconosquare: Develop Your Instagram Strategy

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Company: Iconosquare Website: www.iconosquare.com About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need ... Read More »

12mass: A Tool For Efficient Customer Engagement

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Company: 12mass Website:  www.12mass.com About: 12mass is a social media tool that uses Conversational Artificial Intelligence (AI) search engine and advanced Natural Language Processing (NLP) and clustering tools to assimilate similar status updates around a business. Usage: The tool can be used to track conversations on the two biggest social platforms – Twitter and Facebook. It also offers response suggestions based on real time analytics on the same to help you measure engagement levels on your social profiles. Highlight: The A/B testing feature of this tool provides solid numbers after analyzing your social profiles, which is essential for analysis and ... Read More »

Learning From Your Competitors\’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook ... Read More »

SocialFlow: A Tool For Real Time Engagement

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Company: SocialFlow Inc. Website: www.socialflow.com About: SocialFlow uses real time data to understand the changing trends amongst your audience and map your content on those platforms where it will get maximum attention. Usage: This social media tool is best suited for businesses that rely a lot on their content marketing strategy. It couples technology with industrial insights to give social media managers an overview on how well their content is reaching out to their audience. Highlight: The tool automates the publishing and buying across social networks based on conversational trends instead of demographic and behavioral filters; which can be applied ... Read More »

An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues to pioneer the field of social media tools – Sprout Social. We love Sprout Social. Here\’s why. Sprout Social is to date, the biggest name when it comes to social media tools and it doesn’t come across as a surprise ... Read More »

Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

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Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ to their following. In the rare cases where they do respond, it is a known fact that it doesn’t guarantee you long term success, just some short term attention that may or may not up your market value. So what ... Read More »

Find the Perfect Images for Social Media with Compfight

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“I want to see a picture before I buy what you say” – I have and I am sure even you have said and heard these words before, being the buyer or a seller. Words have been ruling our expressions, but saying ‘IT’ with pictures is what we all do now. Yes! If we want to sell our blog post to our readers or a commercial ad, or a simple Facebook post, we take hours in finding and then link in a perfect picture usually from a search in the Google Images, ignoring the threat of trespassing by the owner. ... Read More »

Analyzing Twitter Activity with Twitonomy

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Twitter is a favorite with brands. It is almost always a complimentary companion when it\’s not one’s primary social media Weapon of Mass Communication (WMD…err C). After all, you want to remind people on Twitter that you have posted something on Facebook or LinkedIn or Youtube or Pinterest and they should go check it out. Yet, strangely enough, Twitter’s analytics front has been rather fuzzy. Until recently, Twitter did not have analytics metrics of its own. At least, not a much publicized one. The others have only done a half-baked job of it so far. While, the brands have been ... Read More »

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