Tag Archives: social media marketing

The Secret To Content Virality Leaked!

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Every brand that you see out there on various social platforms, is working really hard on their content. Whether you like it or not, there are donkey’s hours going into creating that one tiny post that you don’t feel like even ‘liking’, let alone sharing. Time and again we have stressed on the importance of content marketing today and how content itself can speak of the innovative and customer focused side of the brand across the world. But as marketers we all realize how there is just no way to know what will go ‘viral’ and what won’t. With the ... Read More »

Creating a Content Marketing Plan With Swayy

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With the end of 2013, social media marketing being the chameleon it is has changed color again. And guess what is the latest shade it dons? Content Marketing. A regular marketing tool that was used by almost all brands, has not just come in the spotlight but also become the prime element in determining the success of a brand. Well, at least for 2014, we know Content Marketing is a definitive for success. But what is Content Marketing? Now I know most of you feel it is silly to be asking this, but trust me there are a lot out ... Read More »

Twitter Celebrates MLK Day! Who Got It Right?

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Creating kick ass content has always been top priority for all the social media marketers. That, and selling the stuff they market of course. They miss no opportunity to come up with something fancy for their fans (of course with the intention of brand promotion). Even though their dedication to be able to contribute something to everything possible is ‘remarkable’, some of them kind of missed the mark and landed up being awarded the ‘worst post of the day award’. Holidays and historic anniversaries are like social media land mines for brands – there is proven track record of the ... Read More »

Facebook Content Strategy and Page Review: Intel

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If you think established brands can’t go wrong with their marketing strategies, I suggest you take a look at McDonald\’s UK Facebook page. You’ll eat your words – really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter. Riding high on brand success isn’t a bad thing, but taking it for granted in terms of content marketing on social platforms, sure is! Strutting your stuff has always been the idea behind fan pages, but ‘only’ showing off what people already know you for is ... Read More »

Can I Have McContent Please? A Lesson for Bigger Brands

McDonald\'s UK - Facebook Page.
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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of a puppy… oh who am I kidding, a photo of a puppy always does well. But that\’s not something that McDonalds can endorse – is it? Or bigger brands like McDonalds. With such massive brands, there comes a lot of ... Read More »

A Marketer\’s Introduction to LINE

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If LINE was a person then he/she would be cute and expressive (with stickers), smart (with the app design), simple (with features), good communication skills (with chats, voice calls and video calls), popular (with Professional accounts) and a great buddy to have (native mobile app). No wonder, it got 100 million friends in 19 months. It took Facebook 54 months and twitter in 49 months to respectively to reach that milestone! (Check out their counter for 100 million fans.) LINE has moved the market with its tremendous growth in countries outside Japan, especially Spain, and is now looking to capture ... Read More »

The Facebook Q&A For All! Get Your Q&A Strategy Ready

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Facebook has been coming up with a lot of changes in their Facebook algorithms and their general look. The latest to get introduced is the Facebook Q&A feature. This feature has been available to some pages and will be available to all by July 10. Individual accounts with over 10,000 followers are going to have the privilege of using this feature as well! Yes, it is for the popular. From the beginning of time (as far as I can possibly recall), the social network has been conducting Q&A sessions on the pages of celebrities, but the page administrators have never ... Read More »

Get The Vine Shine! The Steps to Success on Vine

It Is Time To Make Vines.
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Six seconds. That’s all you need to promote your brand on Vine. A video sharing app from Twitter is getting bigger and bigger by the day, and some brands are really shining on this platform. All you need to do is make a short looping video, share it on other platforms like Twitter and Facebook, and bask in its success. The video social network may not seem business friendly for social marketing, but there are opportunities for engagement and retention waiting to be explored. We are accustomed to the long storytelling videos on YouTube and Instagram, but Vine is going ... Read More »

Making Your Content Legen-Wait For It-Dary!

Spruce Up Your Content!
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“2014 is here and I am going to make a difference!” How many people you know actually DID something? Brands are all over the place showcasing their new products and services in the fanciest way possible! And screaming out how they are going to be bigger (and better) this year. Amidst the entire craze, partying right from Christmas into the New Year, how many brands have seen sticking to those resolutions? How much of the content you put up throughout 2013 was planned strategically? (Think!) The beginning of a new 12 month cycle is the perfect time to turn over ... Read More »

Time To Twine Media Content With TwineSocial!

Time To Twine Media Content With TwineSocial!
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Maintaining content on all social platforms has been a never ending task for media marketers. Be it Facebook, Twitter, Google+ – the content just has to be relevant and \’super\’ unique at all times! Considering the hushed up scenario of you running from pillar to post to have your content promoted on all platforms, you wish for a platform where you could simply collect all your brand’s content and promote it with one swish. Looks like Aaron Fessler heard your unsaid plea! Welcome your very own social hub – TwineSocial. A platform that started as an in-house curation tool for ... Read More »

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