Tag Archives: social media marketing

How Dunkin\’ Donuts Succeeds on Twitter

Screen Shot 2014-07-16 at 12.05.04 PM
Shares


The very first point  on how Dunkin’ Donuts succeeds on Twitter to get out of the way is that they sell delicious donuts. That is always a big #WIN for me. Beyond their product, Dunkin’ Donuts have met a level of success on Twitter that others would surely like to have for their own. Excellent Corporate Branding Dunkin’ Donuts has a great look that you see as soon as you log onto their account. They have their logo bright and in your face, and their header image is simply… mouth-watering. Look at the featured image again – this is a ... Read More »

Here\’s How Blockbusters Use Social Media

shutterstock_136508732 [Converted]-01
Shares


They scream. They entice. They engage. They mesmerize you all the way into booking the show right on the release date. Movie promos on social media platforms are powerful enough to make or break a movie. They engage with the audience and can bring out the spirit of the movie.  New age directors, fresh movie themes and innovative approaches in movie production have paved the way for a new stream of cinema. Combined with social media marketing this is, truly, a marriage made in heaven. Movie promoters have moved on from traditional magazine interviews and BTL campaigns to capturing \’likes\’ and \’shares\’ on ... Read More »

7 Social Media Trends and What The Hell To Do With Them

7 Social Media Trends
Shares


Social media marketers are forever on the lookout for trends that will not just work the best for their brand, but also make them stand out amongst their competitors. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question.  So we decided to give you a comprehensive look at the top social media trends this year and that\’s not all! We came up with a few dos and don\’ts for each to help you create an effective strategy. 1. Content Repurposing Content Repurposing is all about ... Read More »

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

Screen Shot 2014-06-24 at 2.10.58 PM copy
Shares


Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point ... Read More »

Here\’s Why Brands Should Be Using User Generated Content

template
Shares


Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other business promotion activities. Here\’s where user generated content (UGC) comes in to save the day! It is one of the most affordable and engaging ways for brands to produce content without having to rob the nearest bank. According to a study ... Read More »

Find Influencers for Your Brand with Keyhole

keyhole
Shares


Company: Keyhole Website: www.keyhole.co About: Keyhole is a real time social conversation tracker for some of the most popular social media platforms like Twitter, Facebook and Instagram. Usage: This tool can be used by marketers to create effective content marketing strategies as it lets them focus on relevant keywords as well as stories trending in their audience\’s circles to keep up with their interests. Highlight: Keyhole offers a feature that gives you insights on what your brand\’s target audience is talking about, what you need to talk about on your social profiles and which keyword is the most effective at ... Read More »

5 Best Instagram Campaigns of 2014… So Far!

shutterstock_165933935
Shares


Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. #IAmPorter Net-a-Porter decided to promote their print magazine launch by making their news fans the stars. The magazine launched an iOS app titled “I Am Porter.” The app would turn them into a cover models for the magazine using their ... Read More »

Iconosquare: Develop Your Instagram Strategy

iconosquare - formerly statigram - logo
Shares


Company: Iconosquare Website: www.iconosquare.com About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need ... Read More »

12mass: A Tool For Efficient Customer Engagement

12mass
Shares


Company: 12mass Website:  www.12mass.com About: 12mass is a social media tool that uses Conversational Artificial Intelligence (AI) search engine and advanced Natural Language Processing (NLP) and clustering tools to assimilate similar status updates around a business. Usage: The tool can be used to track conversations on the two biggest social platforms – Twitter and Facebook. It also offers response suggestions based on real time analytics on the same to help you measure engagement levels on your social profiles. Highlight: The A/B testing feature of this tool provides solid numbers after analyzing your social profiles, which is essential for analysis and ... Read More »

Adsy.me: A Tool To Increase Audience Engagement

adsyme
Shares


Company: Adsy.me Website: www.adsy.me About: Adsy.me is the first mobile web application that enables everyone to create and share mobile web applications from their smartphones. These applications are distributed as short URLs are are easy to share via text messages, email or on social networks. It is optimized for iOS 6+ and Android 4.1+ . Usage: This tool can be used by the marketers to create quick and interesting apps around their products and services to engage their audience better. For example, letting them create a customized product from the range you already offer. Highlight: The tool has a user ... Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!

Our weekly mailer highlights the best content from Beta21 for community managers and social marketers! Grab a coffee, settle down, take it all in and you'll be informed for the rest of the week in 15 minutes flat!

It's awesome. We promise.