Tag Archives: social media campaigns

How Dunkin\’ Donuts Succeeds on Twitter

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The very first point  on how Dunkin’ Donuts succeeds on Twitter to get out of the way is that they sell delicious donuts. That is always a big #WIN for me. Beyond their product, Dunkin’ Donuts have met a level of success on Twitter that others would surely like to have for their own. Excellent Corporate Branding Dunkin’ Donuts has a great look that you see as soon as you log onto their account. They have their logo bright and in your face, and their header image is simply… mouth-watering. Look at the featured image again – this is a ... Read More »

3 Best Pinterest Campaigns From Big Brands

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Think of the best social media campaigns by brands. Think again. Make a quick mental list. Stop. Chances are that a Pinterest campaign did not make that list. It’s not surprising. Despite tremendous and meteoric rise, this four-year-old visual communication social platform has not managed to strongly resonate with social media managers. Brands that have a huge visual element such as apparel, cosmetics, and food have still managed to leverage on Pinterest. However, for others it has been an uphill task. After looking at 5 best Vines, Instagram, and Twitter campaigns, we decided to explore 3 best Pinterest campaigns that not only ... Read More »

5 Best Instagram Campaigns of 2014… So Far!

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Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. #IAmPorter Net-a-Porter decided to promote their print magazine launch by making their news fans the stars. The magazine launched an iOS app titled “I Am Porter.” The app would turn them into a cover models for the magazine using their ... Read More »

A One Day 400,000+ Increase in Facebook Page Likes Explained

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Being rated as one of the most coveted fast food brands in the world doesn\’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for more Facebook page likes. The big question is how many of them are doing it right? We had shared with you in an earlier story about how McDonald’s  went wrong in its strategy and we assumed that this may just ... Read More »

Social Media Resolutions for Twitter in 2014

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 For most of us “Keeping up with the New Year Resolution” is similar to watching “Keeping up with the Kardashians” (at least for some, if not all). There is an initial excitement around it nevertheless it fades away with time. With the advent of New Year, we wonder what your resolution with the little birdie is. Twitter, in case that wasn\’t clear enough. As an online community manager you would have witnessed the changes and trends across Social Media platforms especially, Twitter. Twitter has come of age and in all practicality become the new best friend for individual users, brands, ... Read More »

The Magic Dust Of Storytelling

The Year Of Storytelling!
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When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and the marketers seem to have gotten the point. An advertisement is considered great if it nudges the viewer to buy. But when the viewers are hooked on to story boards, it’s time to do a retake on the marketing strategy. ... Read More »

Lets Edit Tweets On Twitter!

Twitter to roll out their \'edit\' feature soon!
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Rumor or not, but the tweeting bird seems to be spreading the news of a possible edit feature that Twitter is planning to roll out very soon; whether this ‘word’ has some base or not, no one knows. But media blogger, Matthew Keys says that according to his sources, the feature would look something like this: “Once a user publishes a tweet, an ‘edit’ feature will be present for a limited amount of time [Twitter is still currently working out the length of time the feature would be available]. The feature would allow a user to make ‘slight changes’ to ... Read More »

Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

Cause Marketing Climbs to the Next Level

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If you strike a chord with the heart, the mind will follow. With brands, it’s no exception. There are ample examples of cause marketing by brands for some years now. We have all seen ads, posts, promotions urging us to buy, like, share something and an equivalent value, fixed by the brand, will be donated in some social cause or charity. If we were already a loyalist of that brand, we felt good about it while buying the product or service. Even if they were not our brands of choice, a like or share did not cost us anything, so ... Read More »

The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year for some social media campaigns – with fresh ideas rolling in and creativity vowing the digital spectrum. What did 2013 bring? Too much. But to capture what stood out the most, here’s a countdown of the social media campaigns that ... Read More »

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