Tag Archives: Serena Mariani

Analyzing Content Marketing Strategies and Challenges

Analyzing Content Marketing
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We have been discussing content forever now! While it has been hailed as the king, the queen and what not, it is surprising that not much is said about its creators – the content marketers and the challenges faced by them. While we cannot deny the importance of content marketing (and that it is here to stay), the job of a content marketer has become highly challenging and demanding. With a very fine line between the job profiles, a lot of us (read: social media managers) deal with this role-reversal each day. Apart from being responsible for maintaining a highly ... Read More »

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