Tag Archives: Pinterest

3 Best Pinterest Campaigns From Big Brands

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Think of the best social media campaigns by brands. Think again. Make a quick mental list. Stop. Chances are that a Pinterest campaign did not make that list. It’s not surprising. Despite tremendous and meteoric rise, this four-year-old visual communication social platform has not managed to strongly resonate with social media managers. Brands that have a huge visual element such as apparel, cosmetics, and food have still managed to leverage on Pinterest. However, for others it has been an uphill task. After looking at 5 best Vines, Instagram, and Twitter campaigns, we decided to explore 3 best Pinterest campaigns that not only ... Read More »

Learning From Your Competitors\’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook ... Read More »

How Social Media Influences Purchase Decisions: Statistics and Trends

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I realize that preaching about the importance of social media to businesses is pretty redundant. By now, buy-in to social media marketing is near ubiquitous, but I still have found that many companies struggle when quantifying the value they can achieve through the strategic use of social media. I may not have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, but what I do have is incredibly compelling stats to give you a better understanding on how just important social platforms can be to your business. 1. 91% Of People Have Gone ... Read More »

GE: The Most Exciting Boring Brand on Social Media

General Electronic's account on Pinterest - Badass Machines
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The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for \’boring\’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a not-so-exciting brand. And, this can be a task. However, General Electronics (GE) teaches us how to make a \’boring\’ brand an interesting social media maverick. GE is into highly regulated businesses like healthcare, energy and financial services. GE\’s success across social media platforms ... Read More »

Boost Your Brand with Pinterest

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Let’s face it. Telling a story with visuals is far more compelling than trudging through a thicket of text? Pinterest seems to have got the mantra right! Nope, I am not meaning to be its propagandist – the data is doing all the talking. Before you start to protest, let me lay out the facts first. The current user base of Pinterest stands at over 70 million, it contributes to about 20% of referral traffic to web, its international traffic grew over 125% in 2013 and it hosts more than 500,000 business accounts till date. Now, for a social network ... Read More »

Amazon US Tops the Traffic Chart on Pinterest for Winter 2013

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When it comes to social media success stories, Pinterest tops the list with its rapid growth. Nearly four years old, Pinterest grew from having 50,000 to nearly 17 million users in 9 months and is currently hosting over 70 million users. With the success of the network expanding, retailers have been seeking many ways to leverage Pinterest marketing to increase their visibility, brand reach and sales. In a recent study conducted by Searchmetrics, it has been revealed that the Amazon Pinterest Page tops the list with the highest traffic since the beginning of this holiday season. Searchmetrics’ statistics show that ... Read More »

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