Tag Archives: organic reach

SocialFlow: A Tool For Real Time Engagement

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Company: SocialFlow Inc. Website: www.socialflow.com About: SocialFlow uses real time data to understand the changing trends amongst your audience and map your content on those platforms where it will get maximum attention. Usage: This social media tool is best suited for businesses that rely a lot on their content marketing strategy. It couples technology with industrial insights to give social media managers an overview on how well their content is reaching out to their audience. Highlight: The tool automates the publishing and buying across social networks based on conversational trends instead of demographic and behavioral filters; which can be applied ... Read More »

An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues to pioneer the field of social media tools – Sprout Social. We love Sprout Social. Here\’s why. Sprout Social is to date, the biggest name when it comes to social media tools and it doesn’t come across as a surprise ... Read More »

Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

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Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ to their following. In the rare cases where they do respond, it is a known fact that it doesn’t guarantee you long term success, just some short term attention that may or may not up your market value. So what ... Read More »

Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

Festive Cheer: The Social Way!

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Once into Social Media, you are forever ‘on the job’ – even during the ‘holidays’! Work never slows down during the festive season; but the slog hours do. Thanksgiving, Christmas and New Year’s bring with them a short respite for all those who are ponderously into Social media as part of their job or as a hobby/ passion. When the festive season approaches, all brands worry about one thing – how are they going to manage their social images – whether they should post new content or give it a miss for few days – what content will attract people ... Read More »

Stop Using Facebook Hashtags. They Suck.

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If you haven\’t been paying attention – hashtags are no longer just a “Twitter” or a “Pinterest” thing. The latest to join the hashtag bandwagon is Facebook, having rolled out their first phase of global use of hashtags on June 12, 2013. Quick crash course: Hashtags are basically used to help organize timely conversations around popular topics, such as current events and public personalities. It is just another form of tagging someone in your post, even though they aren’t your “Facebook Friend”.  The technology may seem young, but its use dates back to the early days of IRC, where hashtags ... Read More »

Facebook Reach Declining? It\’s Not Your Fault.

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If you’ve noticed a dip in the organic Facebook reach on your Facebook page lately, you’ve most likely been panicking like most social media marketers around the world. It’s a well known fact that as your page grows, the organic reach (number of people a post is shown to without promotions) tends to slowly dip. However, of late a multitude of Facebook pages have been showing massively decreasing Facebook reach stats – except for a special few. Not that there is any decline in the quality of the content on their page, it’s just Facebook playing with the newsfeed algorithm ... Read More »

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