Tag Archives: mobile app

A Marketer\’s Introduction to WeChat

An Introduction To WeChat
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Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat was launched in January 2011 and has its largest market in China and is steadily expanding in Asia – Malaysia, Thailand, India and Hong Kong. For those who haven’t had a rendezvous with WeChat yet some consumers would call it a combination of Whatsapp, LINE and Viber. In simple words – the app (like many others) can be used to send free instant message, voice, videos, stickers and more. Being originally a Chinese app, they have reached a customer base of 600 million users. And, if you ... Read More »

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