Tag Archives: marketing

Adidas Has Mastered the Art of Live Tweeting

adidasuk tweet about f50 shoe product
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Twitter is one of the most popular platforms in social media marketing. Some of the most creative campaigns are twitter campaigns. It is quite interesting to see how brands have adapted to twitter to generate brand awareness and online buzz about their products or services. One of the most interesting twitter strategy has been followed by @AdidasUK, which appears to have mastered the art of Live tweeting. @AdidasUK tweets about Live football events, as they unfold on the field. If a player scores a goal wearing an Adidas shoe or product, then it turns into an instant tweet with a ... Read More »

Social Media Predictions for 2014

Social media predictions for the next year - 2014
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2013 was a year of acquisitions, IPOs, new platforms, video content and Google Plus. We witnessed big brands being taken over by bigger brands, like Tumblr got acquired by Yahoo! Twitter introduced Vine in Jan and released its first IPO as well towards the end of the year that did surprisingly well.  We saw the rise of YouTube, Vine and Instagram videos in social media marketing. 2013 was an exciting year for us and what’s more, 2014 is going to be a game-changer in social media marketing. It\’s better to have an idea of where we\’re headed to be able to ... Read More »

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