Tag Archives: marketing

Iconosquare: Develop Your Instagram Strategy

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Company: Iconosquare Website: www.iconosquare.com About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need ... Read More »

Agile Development In Digital Marketing And Social Campaigns

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Agile development is one of the big buzzwords of the digital industry but what exactly does it mean? Put simply, agile development is a way of managing teams and projects in order to deliver work in an efficient way. Agile Manifesto The use of the word agile in this context derives from the agile manifesto, a better way to manage development projects. Here are 4 important values of agile: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Cancer Research UK At Cancer Research UK, we have adopted agile. The ... Read More »

4 Ways To Maximise Your Social Media Content Strategy

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Everybody is jumping on the bandwagon of social media. Businesses large or small, want to be where their audience is - online. But what does that really entail? Posting updates? Sharing links? Forcing your meaningless product on people? It’s neither of these and organizations need to realize this quickly. Besides the cost of a skilled team, it doesn\’t take a huge amount of money to do social media marketing. So when it’s nearly free then why not take advantage of the fact that everybody you need to buy or use your product is available in one place? Your message and content will determine the interest ... Read More »

Twitter\’s Latest Changes Are Pissing People Off

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After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll out of a few new features for its users. These features include the ability to select up to four photos at a time to upload while composing a tweet and its display as a collage on the tweet’s detail screen. Danny Sullivan does a test run for all his followers in his tweet. This is a little test using some @AgentsofSHIELD pictures of the new Twiiter collage feature pic.twitter.com/768DA5PYkt — Danny Sullivan (@dannysullivan) March 26, 2014 And if the multi-photo support wasn’t surprising enough, Twitter now ... Read More »

Don\’t be Offended When I Tell You Why Everyone Is Unfollowing You

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One of my favorite social media sites to not only use but also write about is Twitter; a great marketing medium for brands and people who know how to use it properly.  Twitter has also become a platform for engaging customers to receive feedback, positive or negative. Let me explain the \”know how to use it properly\” statement a little bit more; the reason I emphasized this was to simply put, yes, anyone can get a Twitter account but that does not mean everyone should post to Twitter, especially when it comes to your business. Businesses have taken course of all different strategies when it ... Read More »

Find the Perfect Images for Social Media with Compfight

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“I want to see a picture before I buy what you say” – I have and I am sure even you have said and heard these words before, being the buyer or a seller. Words have been ruling our expressions, but saying ‘IT’ with pictures is what we all do now. Yes! If we want to sell our blog post to our readers or a commercial ad, or a simple Facebook post, we take hours in finding and then link in a perfect picture usually from a search in the Google Images, ignoring the threat of trespassing by the owner. ... Read More »

How Social Media Influences Purchase Decisions: Statistics and Trends

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I realize that preaching about the importance of social media to businesses is pretty redundant. By now, buy-in to social media marketing is near ubiquitous, but I still have found that many companies struggle when quantifying the value they can achieve through the strategic use of social media. I may not have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, but what I do have is incredibly compelling stats to give you a better understanding on how just important social platforms can be to your business. 1. 91% Of People Have Gone ... Read More »

A Marketer\’s Introduction to WeChat

An Introduction To WeChat
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Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat was launched in January 2011 and has its largest market in China and is steadily expanding in Asia – Malaysia, Thailand, India and Hong Kong. For those who haven’t had a rendezvous with WeChat yet some consumers would call it a combination of Whatsapp, LINE and Viber. In simple words – the app (like many others) can be used to send free instant message, voice, videos, stickers and more. Being originally a Chinese app, they have reached a customer base of 600 million users. And, if you ... Read More »

Are your Employees your Best Social Media Marketers?

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In this digital age of chronic information ODs and super-aggressive marketing, customers are often left reeling. Where do they look, what do they buy, how do they choose? There’s just too much going on and everything is literally shoved in their faces, through various channels and outlets. In such a scenario, how can you make your product stand out? Well, I think it can be as easy as giving your brand a simple human touch. Thanks to social media, your employees are literally your best brand advocates. Come as they do with their multiple social connections, they can be your ... Read More »

A Marketer\’s Introduction to LINE

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If LINE was a person then he/she would be cute and expressive (with stickers), smart (with the app design), simple (with features), good communication skills (with chats, voice calls and video calls), popular (with Professional accounts) and a great buddy to have (native mobile app). No wonder, it got 100 million friends in 19 months. It took Facebook 54 months and twitter in 49 months to respectively to reach that milestone! (Check out their counter for 100 million fans.) LINE has moved the market with its tremendous growth in countries outside Japan, especially Spain, and is now looking to capture ... Read More »

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