Tag Archives: google plus

Dissecting Google Plus with Andrew Harasewych

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After Avtar’s encounter with Andrew to get his thoughts on Why Most Internet Marketer’s Are Wrong, I thought I’d track down the Google Plus Guru to get some great tips on G+ strategies. It was quite difficult nabbing him this time on the countryside of WWW. Nevertheless, here’s proof there nobody can hide from Beta21. For those of you who are new to the digital arena, Andrew Harasewych is one of the top social media marketers who specializes in almost every area of online marketing. He’s a genuine know-it-all, who loves to share his knowledge and experience with the world. ... Read More »

Google+ Content Strategy: Android

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Surprisingly, Google+ pages is an underestimated and often under-utilized tool in the realm of social media marketing. However, the good people over at Android’s online marketing department would doubtlessly swear by it. According to SocialBakers, Android is currently topping the list for the most likes on a Google+ page this month–an impressive 7 million! Visuals Let’s ease on in with some visuals, shall we? We can’t stress how important visual presence is as an online marketing strategy. It is generally the first thing the public will notice, and often the most retained information. Android has a good grasp on this factor; ... Read More »

Social Media Resolutions for Google+ in 2014

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Yet again a New Year and yet again the resolutions get us fixated! Three weeks into the New Year and we wonder how many of you all are still adhering to your resolutions. It is reasonable to let go of personal resolutions at times, nevertheless it may be tad tricky if they are professional, especially if these were woven around Social Media platforms for your brand/business. There is no debate that most brands today reach its audience via Facebook and Twitter with limited exposure to Google+. Hence it is proper to state that Google+ is the ugly duckling of Social ... Read More »

Food, the New Kink: Integrating Food into Your Brand

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The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is food. It is a driving force for life and it won\’t be incorrect to say that it\’s a driving force on the internet too. Appetite for numbers? Research suggests more than 80 million food photos where posted on social media ... Read More »

Google+Ads –The New Game Changer?

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Marketers today realise the importance of their visibility on Social Media platforms. No wonder more and more brands are proposing the same , as a part of its core marketing strategy. Brands today connect to their audience on popular social networking sites such as Facebook and Twitter. Apart from the seamless conversations, these networking sites also help in generating ROI through various advertisements, making it a profitable call for businesses today. A lesser experienced social networking site by businesses today is Google +. The Good News: Google+ today is all set to revolutionize this space with a head-on by introduction ... Read More »

Social Media Predictions for 2014

Social media predictions for the next year - 2014
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2013 was a year of acquisitions, IPOs, new platforms, video content and Google Plus. We witnessed big brands being taken over by bigger brands, like Tumblr got acquired by Yahoo! Twitter introduced Vine in Jan and released its first IPO as well towards the end of the year that did surprisingly well.  We saw the rise of YouTube, Vine and Instagram videos in social media marketing. 2013 was an exciting year for us and what’s more, 2014 is going to be a game-changer in social media marketing. It\’s better to have an idea of where we\’re headed to be able to ... Read More »

What\’s the Perfect Post Length Across Social Media Networks?

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Social media is all about having a conversation. As social media executives or community managers we try various combinations to get the perfect post for maximum engagement. The brands we manage have presence on Facebook, Twitter, Google Plus (among others like LinkedIn, Pinterest, Instagram and more). Each of these platforms cater to a slightly different audience, and so the composition of these posts also varies accordingly. The length of the post is one of the primary factors that determines whether your Fan or Follower, who has been overloaded with updates from various Facebook Pages and Friends, will be willing to ... Read More »

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