Tag Archives: facebook

Best Bang For Your Buck: Part I of Facebook Ad Optimization

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Recently, at the end of 2013, Facebook made a significant change to its algorithm responsible for determining what posts appear in its users’ News Feeds. As an unfortunate consequence, many marketers experienced drastic drops in the amount of organic traffic to their Facebook pages. This conundrum has caused many social media marketers to consider the option of cutting their losses and running–abandoning their Facebook marketing platform to focus on other channels. Do not fall into this group! When used properly, Facebook can be one of the most effective advertising channels for reaching your audience, even with the recent algorithm change. ... Read More »

Playing the Facebook Game: Dealing with the Facebook Algorithm Change

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Imagine, that as a social media marketer, you have poured hours of time and resources over the past several years into building your brand on Facebook. Your brand page has thousands of followers and likes, and consistently updated content. You have been using Facebook as a valuable tool to spread your brand and drive traffic. Then, one morning, as you routinely check your traffic analytics, you notice that your organic traffic has dropped over 50%. “This must be a mistake!”, you think to yourself. But it is not mistake, and social media marketers around the world do not need to ... Read More »

Chanel: Social Media\’s Luxury Star

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Chanel’s been voted the luxury marketer of the year for 2013. The classy, elegant brand has always been a trendsetter when it came to selling itself right. From Marilyn Monroe’s declarations to the Little Black dress, Chanel’s always tried to do things differently. So what’s new this time around? Chanel’s spreading luxury and class in the domain of social media with its digital marketing that combines young enthusiasm with the brand’s stellar legacy. They have an impeccable strategy that positions itself cleverly across platforms, be it Facebook, YouTube or Twitter. It is therefore no surprise that Chanel ranks highest in ... Read More »

GE: The Most Exciting Boring Brand on Social Media

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The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for \’boring\’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a not-so-exciting brand. And, this can be a task. However, General Electronics (GE) teaches us how to make a \’boring\’ brand an interesting social media maverick. GE is into highly regulated businesses like healthcare, energy and financial services. GE\’s success across social media platforms ... Read More »

Social Media Predictions for 2014

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2013 was a year of acquisitions, IPOs, new platforms, video content and Google Plus. We witnessed big brands being taken over by bigger brands, like Tumblr got acquired by Yahoo! Twitter introduced Vine in Jan and released its first IPO as well towards the end of the year that did surprisingly well.  We saw the rise of YouTube, Vine and Instagram videos in social media marketing. 2013 was an exciting year for us and what’s more, 2014 is going to be a game-changer in social media marketing. It\’s better to have an idea of where we\’re headed to be able to ... Read More »

Social Media Learnings from Facebook Games of the Year 2013

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Gaming now not only extends to, but now dominates the Facebook platform. Just like ‘Farmville’ was the important ‘work’ you were pretending to do at office, this year as usual the international makers have left no end to deliver super-hit games that have got us hooked on to. In fact, letting go of ‘Criminal Case’ right now to write this was actually pretty hard for me to do! So, What Are These Games? Let’s quickly go through some of the top Facebook games of 2013! Criminal Case Bake Shop Drop Farm Hero’s Saga Candy Crush Saga The trick of all ... Read More »

Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

Festive Cheer: The Social Way!

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Once into Social Media, you are forever ‘on the job’ – even during the ‘holidays’! Work never slows down during the festive season; but the slog hours do. Thanksgiving, Christmas and New Year’s bring with them a short respite for all those who are ponderously into Social media as part of their job or as a hobby/ passion. When the festive season approaches, all brands worry about one thing – how are they going to manage their social images – whether they should post new content or give it a miss for few days – what content will attract people ... Read More »

Stop Using Facebook Hashtags. They Suck.

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If you haven\’t been paying attention – hashtags are no longer just a “Twitter” or a “Pinterest” thing. The latest to join the hashtag bandwagon is Facebook, having rolled out their first phase of global use of hashtags on June 12, 2013. Quick crash course: Hashtags are basically used to help organize timely conversations around popular topics, such as current events and public personalities. It is just another form of tagging someone in your post, even though they aren’t your “Facebook Friend”.  The technology may seem young, but its use dates back to the early days of IRC, where hashtags ... Read More »

Facebook Reach Declining? It\’s Not Your Fault.

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If you’ve noticed a dip in the organic Facebook reach on your Facebook page lately, you’ve most likely been panicking like most social media marketers around the world. It’s a well known fact that as your page grows, the organic reach (number of people a post is shown to without promotions) tends to slowly dip. However, of late a multitude of Facebook pages have been showing massively decreasing Facebook reach stats – except for a special few. Not that there is any decline in the quality of the content on their page, it’s just Facebook playing with the newsfeed algorithm ... Read More »

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