Tag Archives: facebook

How Social Media Influences Purchase Decisions: Statistics and Trends

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I realize that preaching about the importance of social media to businesses is pretty redundant. By now, buy-in to social media marketing is near ubiquitous, but I still have found that many companies struggle when quantifying the value they can achieve through the strategic use of social media. I may not have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, but what I do have is incredibly compelling stats to give you a better understanding on how just important social platforms can be to your business. 1. 91% Of People Have Gone ... Read More »

Facebook Content Strategy and Page Review: XBOX

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The Facebook page has become an invaluable resource to marketers in every sphere of influence, and the gaming community is no exception. In tandem with the launch of its newest gaming console, Microsoft hosts a Facebook fan page for its XBOX ONE. Here, they share content, updates, news, and more, all involving gaming and their console. So how is this working for them? What are they doing right? What else could they be doing? Let\’s take a look in our page review! Visuals First, let’s address the page visuals. The visual aspect of a page is one of the most important, ... Read More »

The Cost Of Social Media : No Free Lunches

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 How many times have you heard that social media is the cheapest form of advertising there is? How many times have you seen companies hire interns fresh from college for social media marketing? That\’s not going to last for long. Social media\’s getting dearer and not in a way we like. This was stimulated in part by Facebook\’s decision to change its news feed algorithm to deliver more news. This was done to boost popular content but discourage marketers from reaching audiences via organic posts. These changes are concerned with the frequency and reach of the communication that Facebook  provides and marketers ... Read More »

Facebook Content Strategy and Page Review: Intel

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If you think established brands can’t go wrong with their marketing strategies, I suggest you take a look at McDonald\’s UK Facebook page. You’ll eat your words – really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter. Riding high on brand success isn’t a bad thing, but taking it for granted in terms of content marketing on social platforms, sure is! Strutting your stuff has always been the idea behind fan pages, but ‘only’ showing off what people already know you for is ... Read More »

Food, the New Kink: Integrating Food into Your Brand

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The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is food. It is a driving force for life and it won\’t be incorrect to say that it\’s a driving force on the internet too. Appetite for numbers? Research suggests more than 80 million food photos where posted on social media ... Read More »

Yet Another Newsfeed Algorithm Change – Now Post Links

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In the final quarter of 2013, Facebook announced that Facebook pages would see a significant drop in their organic reach – leading to a massive uproar from the social media marketing community. Business Insider published a story talking about how Facebook had screwed an entire profession. Since then, marketers and social media professionals have been fumbling around trying to figure out how to combat this. In fact, we ourselves put together an article that would help marketers deal with this change. And just when the dust had began to settle and community managers were coming to terms with this new change, ... Read More »

Can I Have McContent Please? A Lesson for Bigger Brands

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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of a puppy… oh who am I kidding, a photo of a puppy always does well. But that\’s not something that McDonalds can endorse – is it? Or bigger brands like McDonalds. With such massive brands, there comes a lot of ... Read More »

The Facebook Q&A For All! Get Your Q&A Strategy Ready

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Facebook has been coming up with a lot of changes in their Facebook algorithms and their general look. The latest to get introduced is the Facebook Q&A feature. This feature has been available to some pages and will be available to all by July 10. Individual accounts with over 10,000 followers are going to have the privilege of using this feature as well! Yes, it is for the popular. From the beginning of time (as far as I can possibly recall), the social network has been conducting Q&A sessions on the pages of celebrities, but the page administrators have never ... Read More »

The Perry Recipe for Success: Katy Perry\’s Rise to the Top of the Social Media Charts

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Okay, stab me if you must, but you’ve got to admit Katy Perry isn’t one of the most popular people in the world, because of her spell-binding vocal ability. Sure, she can hold a tune better than Britney Spears, but then, that is hardly saying anything (go on, stab me again). So, why/how does everyone know her, let alone, love her? Three words. Or networks. Facebook (6,18,56,655 likes). Twitter (49,210,515 followers). Instagram (31,80,328 followers). Put together, they’ve made this Internet-incubated artiste a Roaring (the song, till date, has been viewed 308,011,579 times on YouTube) hit. One who has surpassed the ... Read More »

Social Media Resolutions for Facebook

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New Year\’s eve is incomplete without making resolutions and we are sure that most of you would have begun this year with at least one, if not many. With all the merrymaking, there were timeline’s flooded with “check-ins” and “comments” and the photos “tagged” like never before. There has never been a moment in recent times, when Facebook has not impacted our lives or a business. As Facebook community managers or Facebook page managers, we all are accustomed by now with the periodic changes that Facebook brings about on its platforms. These changes can get in the way of everyday ... Read More »

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