Tag Archives: facebook

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

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Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point ... Read More »

8 Hashtag Mistakes You Don\’t Want To Make

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As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) hashtag mistakes when utilizing the promotional power of these keywords. McDonald’s: #McDStories Recently, McDonald’s launched a Twitter campaign prompting followers to share personal stories about their McDonald’s meals using the hashtag #McDStories. Unfortunately, this hashtag quickly became hijacked by jokers and dissatisfied ... Read More »

5 Effective Tools For Community Managers

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What Does A Community Manager Do? In an agency, as we all know, there is a client servicing team (always coordinating, and almost always on phone calls), a creative team (busy thinkers of ideas), designers (carefree and yet sometimes overworked), and then there is the social media team. Usually, the most over-worked and with almost-constant stress on their face as the community managers. It’s not easy to do community management. This job requires a combination of skills such as: Identifying amazing content that would work the best for your social communities Making sure that you meet all the brand guidelines ... Read More »

Learning From Your Competitors\’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook ... Read More »

Which Is The Best Social Media Platform For Customer Service?

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Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business\’s products/ services. \”A lot of people think that Twitter is a fad and you can\’t really use it effectively to talk to customers,\” said Bianca Buckridee, Vice President of Social Media Operations for JP Morgan Chase clearly indicating that there are many businesses out there who haven\’t explored the full potential of even the most popular ... Read More »

Facebook Content Strategy and Page Review: Dreyer\’s Singapore

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Success of a brand page on Facebook is all about proportion, engagement, genre and strategy. We have already dissected the content strategies of XBOX and Intel on Beta21. The two brands are from different genres and have different target audiences. However, both content strategies address a wider consumer net to build brand equity. Let\’s take a look today at an F&B company\’s content strategy, more specifically, Dreyer\’s Singapore – a page that we really love! It may not have half a million fans and be covered on Mashable every 25 days, but it\’s definitely good enough for Beta21 to talk ... Read More »

Facebook Content Strategy and Page Review: Expedia

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In this installment of our Facebook Page Reviews we will be turning our attention to the travel industry, which has recently been recognized for its exceptional performance on its social media platforms. Will they hold up to the hype? What are they currently doing on social media? Visuals One of the most important aspects of a brand’s Facebook page are the visuals. These are the first thing that visitors to the page will see, and visuals tend to take up the majority of space on the page itself. https://www.facebook.com/photo.php?fbid=10151868675077680 Expedia puts its visual opportunities to use by featuring the Expedia ... Read More »

Facebook Content Strategy and Page Review: The Simpsons

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With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continues to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none. We know you missed no episode of the show that is now in its historic 26th season. But we would be really pleased to know if you haven’t missed out on their Facebook page – that’s what we expect from hard core Simpsons fans! Well, as usual we were browsing through the most famous Facebook pages of all times and we stumbled upon a name that we ... Read More »

Vin Diesel\’s Human Approach To Success On Facebook!

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Vin Diesel. A celebrity name that has become synonymous to the Fast and Furious series comes across as the most ‘liked’ celebrity page on Facebook. We aren’t surprised, are you? Those of you, who have been following the series closely, would be as much in love with the actor (and the cars) as we are. Like every other fan out there, we went straight to his Facebook fan page to drool over him some more. And guess what?  The actor’s fan page is far from being furious! We came back admiring the amount of engagement the posts on his page ... Read More »

Find the Perfect Images for Social Media with Compfight

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“I want to see a picture before I buy what you say” – I have and I am sure even you have said and heard these words before, being the buyer or a seller. Words have been ruling our expressions, but saying ‘IT’ with pictures is what we all do now. Yes! If we want to sell our blog post to our readers or a commercial ad, or a simple Facebook post, we take hours in finding and then link in a perfect picture usually from a search in the Google Images, ignoring the threat of trespassing by the owner. ... Read More »

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