Tag Archives: engagement

How Dunkin\’ Donuts Succeeds on Twitter

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The very first point  on how Dunkin’ Donuts succeeds on Twitter to get out of the way is that they sell delicious donuts. That is always a big #WIN for me. Beyond their product, Dunkin’ Donuts have met a level of success on Twitter that others would surely like to have for their own. Excellent Corporate Branding Dunkin’ Donuts has a great look that you see as soon as you log onto their account. They have their logo bright and in your face, and their header image is simply… mouth-watering. Look at the featured image again – this is a ... Read More »

3 Best Pinterest Campaigns From Big Brands

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Think of the best social media campaigns by brands. Think again. Make a quick mental list. Stop. Chances are that a Pinterest campaign did not make that list. It’s not surprising. Despite tremendous and meteoric rise, this four-year-old visual communication social platform has not managed to strongly resonate with social media managers. Brands that have a huge visual element such as apparel, cosmetics, and food have still managed to leverage on Pinterest. However, for others it has been an uphill task. After looking at 5 best Vines, Instagram, and Twitter campaigns, we decided to explore 3 best Pinterest campaigns that not only ... Read More »

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

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Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point ... Read More »

Here\’s Why Brands Should Be Using User Generated Content

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Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other business promotion activities. Here\’s where user generated content (UGC) comes in to save the day! It is one of the most affordable and engaging ways for brands to produce content without having to rob the nearest bank. According to a study ... Read More »

Iconosquare: Develop Your Instagram Strategy

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Company: Iconosquare Website: www.iconosquare.com About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need ... Read More »

12mass: A Tool For Efficient Customer Engagement

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Company: 12mass Website:  www.12mass.com About: 12mass is a social media tool that uses Conversational Artificial Intelligence (AI) search engine and advanced Natural Language Processing (NLP) and clustering tools to assimilate similar status updates around a business. Usage: The tool can be used to track conversations on the two biggest social platforms – Twitter and Facebook. It also offers response suggestions based on real time analytics on the same to help you measure engagement levels on your social profiles. Highlight: The A/B testing feature of this tool provides solid numbers after analyzing your social profiles, which is essential for analysis and ... Read More »

Adsy.me: A Tool To Increase Audience Engagement

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Company: Adsy.me Website: www.adsy.me About: Adsy.me is the first mobile web application that enables everyone to create and share mobile web applications from their smartphones. These applications are distributed as short URLs are are easy to share via text messages, email or on social networks. It is optimized for iOS 6+ and Android 4.1+ . Usage: This tool can be used by the marketers to create quick and interesting apps around their products and services to engage their audience better. For example, letting them create a customized product from the range you already offer. Highlight: The tool has a user ... Read More »

Learning From Your Competitors\’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook ... Read More »

Which Is The Best Social Media Platform For Customer Service?

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Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business\’s products/ services. \”A lot of people think that Twitter is a fad and you can\’t really use it effectively to talk to customers,\” said Bianca Buckridee, Vice President of Social Media Operations for JP Morgan Chase clearly indicating that there are many businesses out there who haven\’t explored the full potential of even the most popular ... Read More »

SocialFlow: A Tool For Real Time Engagement

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Company: SocialFlow Inc. Website: www.socialflow.com About: SocialFlow uses real time data to understand the changing trends amongst your audience and map your content on those platforms where it will get maximum attention. Usage: This social media tool is best suited for businesses that rely a lot on their content marketing strategy. It couples technology with industrial insights to give social media managers an overview on how well their content is reaching out to their audience. Highlight: The tool automates the publishing and buying across social networks based on conversational trends instead of demographic and behavioral filters; which can be applied ... Read More »

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