Tag Archives: Dreyer’s Singapore

Facebook Content Strategy and Page Review: Dreyer\’s Singapore

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Success of a brand page on Facebook is all about proportion, engagement, genre and strategy. We have already dissected the content strategies of XBOX and Intel on Beta21. The two brands are from different genres and have different target audiences. However, both content strategies address a wider consumer net to build brand equity. Let\’s take a look today at an F&B company\’s content strategy, more specifically, Dreyer\’s Singapore – a page that we really love! It may not have half a million fans and be covered on Mashable every 25 days, but it\’s definitely good enough for Beta21 to talk ... Read More »

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