Tag Archives: digital marketing

Which Is The Best Social Media Platform For Customer Service?

The Pros and Cons-Customer Service Platform_Banner
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Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business\’s products/ services. \”A lot of people think that Twitter is a fad and you can\’t really use it effectively to talk to customers,\” said Bianca Buckridee, Vice President of Social Media Operations for JP Morgan Chase clearly indicating that there are many businesses out there who haven\’t explored the full potential of even the most popular ... Read More »

SocialFlow: A Tool For Real Time Engagement

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Company: SocialFlow Inc. Website: www.socialflow.com About: SocialFlow uses real time data to understand the changing trends amongst your audience and map your content on those platforms where it will get maximum attention. Usage: This social media tool is best suited for businesses that rely a lot on their content marketing strategy. It couples technology with industrial insights to give social media managers an overview on how well their content is reaching out to their audience. Highlight: The tool automates the publishing and buying across social networks based on conversational trends instead of demographic and behavioral filters; which can be applied ... Read More »

Twitter\’s Latest Changes Are Pissing People Off

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After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll out of a few new features for its users. These features include the ability to select up to four photos at a time to upload while composing a tweet and its display as a collage on the tweet’s detail screen. Danny Sullivan does a test run for all his followers in his tweet. This is a little test using some @AgentsofSHIELD pictures of the new Twiiter collage feature pic.twitter.com/768DA5PYkt — Danny Sullivan (@dannysullivan) March 26, 2014 And if the multi-photo support wasn’t surprising enough, Twitter now ... Read More »

An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues to pioneer the field of social media tools – Sprout Social. We love Sprout Social. Here\’s why. Sprout Social is to date, the biggest name when it comes to social media tools and it doesn’t come across as a surprise ... Read More »

The Secret To Content Virality Leaked!

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Every brand that you see out there on various social platforms, is working really hard on their content. Whether you like it or not, there are donkey’s hours going into creating that one tiny post that you don’t feel like even ‘liking’, let alone sharing. Time and again we have stressed on the importance of content marketing today and how content itself can speak of the innovative and customer focused side of the brand across the world. But as marketers we all realize how there is just no way to know what will go ‘viral’ and what won’t. With the ... Read More »

Creating a Content Marketing Plan With Swayy

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With the end of 2013, social media marketing being the chameleon it is has changed color again. And guess what is the latest shade it dons? Content Marketing. A regular marketing tool that was used by almost all brands, has not just come in the spotlight but also become the prime element in determining the success of a brand. Well, at least for 2014, we know Content Marketing is a definitive for success. But what is Content Marketing? Now I know most of you feel it is silly to be asking this, but trust me there are a lot out ... Read More »

A Marketer\’s Introduction to WeChat

An Introduction To WeChat
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Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat was launched in January 2011 and has its largest market in China and is steadily expanding in Asia – Malaysia, Thailand, India and Hong Kong. For those who haven’t had a rendezvous with WeChat yet some consumers would call it a combination of Whatsapp, LINE and Viber. In simple words – the app (like many others) can be used to send free instant message, voice, videos, stickers and more. Being originally a Chinese app, they have reached a customer base of 600 million users. And, if you ... Read More »

Can I Have McContent Please? A Lesson for Bigger Brands

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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of a puppy… oh who am I kidding, a photo of a puppy always does well. But that\’s not something that McDonalds can endorse – is it? Or bigger brands like McDonalds. With such massive brands, there comes a lot of ... Read More »

Social Media Statistics to Drive Engagement in 2014

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2013 has been a year of success for almost all social networks. With Facebook, Twitter, Pinterest and Instagram taking the lead in various ways, there is much to learn from the developments of the past year to reform your 2014 social media strategies. Here are some awesome social media statistics that can help you gain the best out of your marketing campaigns. 4.2 billion people use mobile device to access social media sites Nearly 60% of world population is tech-savvy and mobile. Since social media is the No.1 web activity on the Internet, it is not surprising that most of them ... Read More »

Time To Twine Media Content With TwineSocial!

Time To Twine Media Content With TwineSocial!
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Maintaining content on all social platforms has been a never ending task for media marketers. Be it Facebook, Twitter, Google+ – the content just has to be relevant and \’super\’ unique at all times! Considering the hushed up scenario of you running from pillar to post to have your content promoted on all platforms, you wish for a platform where you could simply collect all your brand’s content and promote it with one swish. Looks like Aaron Fessler heard your unsaid plea! Welcome your very own social hub – TwineSocial. A platform that started as an in-house curation tool for ... Read More »

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