Tag Archives: Digital

Tools For Marketers To Improve Productivity And Creativity

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There are so many aspects to being a social and digital professional. We often analyze campaign results but how does it all get done in the first place? The answer – tools. Use them to share new ideas, create plans with your team or organize the structure of your campaign – there are endless tools for marketers to increase your productivity and effectiveness. Jira Most software developers or IT agile scrums will have a love for Jira for social and digital marketing campaigns. Jira works perfectly for those who operate in an agile way. The interface (albeit a little backdated) allows you ... Read More »

Agile Development In Digital Marketing And Social Campaigns

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Agile development is one of the big buzzwords of the digital industry but what exactly does it mean? Put simply, agile development is a way of managing teams and projects in order to deliver work in an efficient way. Agile Manifesto The use of the word agile in this context derives from the agile manifesto, a better way to manage development projects. Here are 4 important values of agile: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Cancer Research UK At Cancer Research UK, we have adopted agile. The ... Read More »

4 Ways To Maximise Your Social Media Content Strategy

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Everybody is jumping on the bandwagon of social media. Businesses large or small, want to be where their audience is - online. But what does that really entail? Posting updates? Sharing links? Forcing your meaningless product on people? It’s neither of these and organizations need to realize this quickly. Besides the cost of a skilled team, it doesn\’t take a huge amount of money to do social media marketing. So when it’s nearly free then why not take advantage of the fact that everybody you need to buy or use your product is available in one place? Your message and content will determine the interest ... Read More »

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