Tag Archives: content

Content Marketing: The Importance of Audit and Lifecycles

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Content is what makes up your website – content IS your website. Therefore, you have to make sure that every single piece of content that exists on your site is useful. We\’ve already explored how ‘content is king’ and how you can make it work for you on social media, but, what if you are re-vamping your entire website or creating brand new website content? Where do you start with your content marketing strategy? The reason you need a content marketing strategy in the first place is because you want your content to be useful. If Information Architecture (the structure of your ... Read More »

4 Content Marketing Tools To Save Your Life

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The latest buzz word on the Social Media runway is “Content”, something that would put other aspects of this business to shame. A life without actionable content marketing tools is therefore baffling. With numerous options available today, picking up the best is a task and in our quest to provide you all with the very best, we are sharing with you all our chosen four. Percolate This tool is God sent, and quite literally too! If you are responsible for content marketing at your company or  agency, Percolate would pass as your new BFF. Key Features: Say Goodbye to spreadsheets and ... Read More »

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

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Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point ... Read More »

User Personas: Enhance Your Digital And Social Content

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Developing user personas for your website will help you design a website or social campaign that resonates with visitors, encourages content sharing and makes content useful for your target audience. User personas are essentially fictitious characters that represent the various different types of people that visit your website. These representations should be based on qualitative and some quantitative user research and web analytics Benefits Of Personas Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They make it easier to prioritize features and particular content by determining what the most important goal of your site ... Read More »

4 Ways To Maximise Your Social Media Content Strategy

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Everybody is jumping on the bandwagon of social media. Businesses large or small, want to be where their audience is - online. But what does that really entail? Posting updates? Sharing links? Forcing your meaningless product on people? It’s neither of these and organizations need to realize this quickly. Besides the cost of a skilled team, it doesn\’t take a huge amount of money to do social media marketing. So when it’s nearly free then why not take advantage of the fact that everybody you need to buy or use your product is available in one place? Your message and content will determine the interest ... Read More »

The Most Effective Way to Read Articles Later with Pocket

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So you have just come across this article but you\’re running late for a meeting. What should you do? Well, save it for later in your Pocket. Confused? Let me introduce to you yet another creation of social media which is known to be obsessed with making things easy for its users:  the Pocket app. Formerly known as literally – \’Read It Later\’, Pocket allows its users to save any link, video, photo into a convenient format to be viewed later. The Pocket App Website: https://getpocket.com What it really is: A \’read it later\’ app that allows you to save web ... Read More »

A One Day 400,000+ Increase in Facebook Page Likes Explained

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Being rated as one of the most coveted fast food brands in the world doesn\’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for more Facebook page likes. The big question is how many of them are doing it right? We had shared with you in an earlier story about how McDonald’s  went wrong in its strategy and we assumed that this may just ... Read More »

Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

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Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ to their following. In the rare cases where they do respond, it is a known fact that it doesn’t guarantee you long term success, just some short term attention that may or may not up your market value. So what ... Read More »

Facebook Content Strategy and Page Review: The Simpsons

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With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continues to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none. We know you missed no episode of the show that is now in its historic 26th season. But we would be really pleased to know if you haven’t missed out on their Facebook page – that’s what we expect from hard core Simpsons fans! Well, as usual we were browsing through the most famous Facebook pages of all times and we stumbled upon a name that we ... Read More »

Vin Diesel\’s Human Approach To Success On Facebook!

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Vin Diesel. A celebrity name that has become synonymous to the Fast and Furious series comes across as the most ‘liked’ celebrity page on Facebook. We aren’t surprised, are you? Those of you, who have been following the series closely, would be as much in love with the actor (and the cars) as we are. Like every other fan out there, we went straight to his Facebook fan page to drool over him some more. And guess what?  The actor’s fan page is far from being furious! We came back admiring the amount of engagement the posts on his page ... Read More »

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