Tag Archives: content marketing

The Most Effective Way to Read Articles Later with Pocket

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So you have just come across this article but you\’re running late for a meeting. What should you do? Well, save it for later in your Pocket. Confused? Let me introduce to you yet another creation of social media which is known to be obsessed with making things easy for its users:  the Pocket app. Formerly known as literally – \’Read It Later\’, Pocket allows its users to save any link, video, photo into a convenient format to be viewed later. The Pocket App Website: https://getpocket.com What it really is: A \’read it later\’ app that allows you to save web ... Read More »

Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

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Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ to their following. In the rare cases where they do respond, it is a known fact that it doesn’t guarantee you long term success, just some short term attention that may or may not up your market value. So what ... Read More »

Facebook Content Strategy and Page Review: Dreyer\’s Singapore

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Success of a brand page on Facebook is all about proportion, engagement, genre and strategy. We have already dissected the content strategies of XBOX and Intel on Beta21. The two brands are from different genres and have different target audiences. However, both content strategies address a wider consumer net to build brand equity. Let\’s take a look today at an F&B company\’s content strategy, more specifically, Dreyer\’s Singapore – a page that we really love! It may not have half a million fans and be covered on Mashable every 25 days, but it\’s definitely good enough for Beta21 to talk ... Read More »

Facebook Content Strategy and Page Review: The Simpsons

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With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continues to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none. We know you missed no episode of the show that is now in its historic 26th season. But we would be really pleased to know if you haven’t missed out on their Facebook page – that’s what we expect from hard core Simpsons fans! Well, as usual we were browsing through the most famous Facebook pages of all times and we stumbled upon a name that we ... Read More »

The Secret To Content Virality Leaked!

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Every brand that you see out there on various social platforms, is working really hard on their content. Whether you like it or not, there are donkey’s hours going into creating that one tiny post that you don’t feel like even ‘liking’, let alone sharing. Time and again we have stressed on the importance of content marketing today and how content itself can speak of the innovative and customer focused side of the brand across the world. But as marketers we all realize how there is just no way to know what will go ‘viral’ and what won’t. With the ... Read More »

Creating a Content Marketing Plan With Swayy

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With the end of 2013, social media marketing being the chameleon it is has changed color again. And guess what is the latest shade it dons? Content Marketing. A regular marketing tool that was used by almost all brands, has not just come in the spotlight but also become the prime element in determining the success of a brand. Well, at least for 2014, we know Content Marketing is a definitive for success. But what is Content Marketing? Now I know most of you feel it is silly to be asking this, but trust me there are a lot out ... Read More »

Resolution 2014 : Say No To Content Curation

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The harlem shake, devil baby and Miley Cyrus all have something in common that increases shares to millions and rise in ranks on the top trending list of topics. They have original ideas that capture the attention of audiences worldwide. There have been a lot of reports that emphasize on the importance of originality and quality of content used for marketing. Instead of redundantly sharing someone else\’s content, 2014 is a year for all marketers to make a resolution: “Use original content\”. Sure – it\’s a good idea to curate interesting content from around the internet and then package in ... Read More »

Are your Employees your Best Social Media Marketers?

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In this digital age of chronic information ODs and super-aggressive marketing, customers are often left reeling. Where do they look, what do they buy, how do they choose? There’s just too much going on and everything is literally shoved in their faces, through various channels and outlets. In such a scenario, how can you make your product stand out? Well, I think it can be as easy as giving your brand a simple human touch. Thanks to social media, your employees are literally your best brand advocates. Come as they do with their multiple social connections, they can be your ... Read More »

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