Tag Archives: Christina Latham

Tools For Marketers To Improve Productivity And Creativity

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There are so many aspects to being a social and digital professional. We often analyze campaign results but how does it all get done in the first place? The answer – tools. Use them to share new ideas, create plans with your team or organize the structure of your campaign – there are endless tools for marketers to increase your productivity and effectiveness. Jira Most software developers or IT agile scrums will have a love for Jira for social and digital marketing campaigns. Jira works perfectly for those who operate in an agile way. The interface (albeit a little backdated) allows you ... Read More »

Content Marketing: The Importance of Audit and Lifecycles

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Content is what makes up your website – content IS your website. Therefore, you have to make sure that every single piece of content that exists on your site is useful. We\’ve already explored how ‘content is king’ and how you can make it work for you on social media, but, what if you are re-vamping your entire website or creating brand new website content? Where do you start with your content marketing strategy? The reason you need a content marketing strategy in the first place is because you want your content to be useful. If Information Architecture (the structure of your ... Read More »

The Benefits Of Paired Content Writing

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Does your web content appeal to users? Does your content generate any feedback? Quite often we can be so thought focused that we fail to ask our audience whether we are producing good content. Every day, copywriters, clients and editors publish content without much input from their stakeholders. This process can often be a waste of time. Wikipedia proves that using the web for collaboration enables people to create valuable content and it speeds the process up. We all know that content is an essential part of a website’s user experience. Without it, there’s nothing for users to consume. Working In Pairs One way to create ... Read More »

Agile Development In Digital Marketing And Social Campaigns

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Agile development is one of the big buzzwords of the digital industry but what exactly does it mean? Put simply, agile development is a way of managing teams and projects in order to deliver work in an efficient way. Agile Manifesto The use of the word agile in this context derives from the agile manifesto, a better way to manage development projects. Here are 4 important values of agile: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Cancer Research UK At Cancer Research UK, we have adopted agile. The ... Read More »

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