Tag Archives: cancer research uk

The Importance of Social User Experience Design

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User experience design enhances customer satisfaction and loyalty by making your campaign website or social site easier and more enjoyable to use. This design allows you to gauge how consumers will react to your social and digital marketing campaigns once they are live, followed by an analysis of their behaviors. These are main aspects of UX: Visual Design Visual design represents the aesthetics or look-and-feel of the front end of any user interface. Put simply; how your website looks. The purpose of visual design is to use visual elements like colours, images, and symbols to convey a message to its audience. The design ... Read More »

The Benefits Of Paired Content Writing

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Does your web content appeal to users? Does your content generate any feedback? Quite often we can be so thought focused that we fail to ask our audience whether we are producing good content. Every day, copywriters, clients and editors publish content without much input from their stakeholders. This process can often be a waste of time. Wikipedia proves that using the web for collaboration enables people to create valuable content and it speeds the process up. We all know that content is an essential part of a website’s user experience. Without it, there’s nothing for users to consume. Working In Pairs One way to create ... Read More »

User Personas: Enhance Your Digital And Social Content

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Developing user personas for your website will help you design a website or social campaign that resonates with visitors, encourages content sharing and makes content useful for your target audience. User personas are essentially fictitious characters that represent the various different types of people that visit your website. These representations should be based on qualitative and some quantitative user research and web analytics Benefits Of Personas Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They make it easier to prioritize features and particular content by determining what the most important goal of your site ... Read More »

Agile Development In Digital Marketing And Social Campaigns

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Agile development is one of the big buzzwords of the digital industry but what exactly does it mean? Put simply, agile development is a way of managing teams and projects in order to deliver work in an efficient way. Agile Manifesto The use of the word agile in this context derives from the agile manifesto, a better way to manage development projects. Here are 4 important values of agile: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Cancer Research UK At Cancer Research UK, we have adopted agile. The ... Read More »

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