Tag Archives: Campaign

Microsite Review: Budweiser, the World Cup\’s Official Beer

rise as one
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Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around for well over a century, and has built itself a royal legacy where it has become a household name among beer-drinkers, and a staple draft in just about any bar or pub you may happen upon. Marketers around the world can take a page from Budweiser’s book, as they reached their current level of popularity through expert marketing tactics over the years. Sticking with the “regal” theme, Budweiser’s latest crowning achievement in marketing is its position as the official beer of the 2014 FIFA ... Read More »

A One Day 400,000+ Increase in Facebook Page Likes Explained

Facebook Page for KFC USA
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Being rated as one of the most coveted fast food brands in the world doesn\’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for more Facebook page likes. The big question is how many of them are doing it right? We had shared with you in an earlier story about how McDonald’s  went wrong in its strategy and we assumed that this may just ... Read More »

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