Tag Archives: analytics

User Personas: Enhance Your Digital And Social Content

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Developing user personas for your website will help you design a website or social campaign that resonates with visitors, encourages content sharing and makes content useful for your target audience. User personas are essentially fictitious characters that represent the various different types of people that visit your website. These representations should be based on qualitative and some quantitative user research and web analytics Benefits Of Personas Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They make it easier to prioritize features and particular content by determining what the most important goal of your site ... Read More »

SocialFlow: A Tool For Real Time Engagement

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Company: SocialFlow Inc. Website: www.socialflow.com About: SocialFlow uses real time data to understand the changing trends amongst your audience and map your content on those platforms where it will get maximum attention. Usage: This social media tool is best suited for businesses that rely a lot on their content marketing strategy. It couples technology with industrial insights to give social media managers an overview on how well their content is reaching out to their audience. Highlight: The tool automates the publishing and buying across social networks based on conversational trends instead of demographic and behavioral filters; which can be applied ... Read More »

An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues to pioneer the field of social media tools – Sprout Social. We love Sprout Social. Here\’s why. Sprout Social is to date, the biggest name when it comes to social media tools and it doesn’t come across as a surprise ... Read More »

How A Small Company Like Buffer Mastered the Twitter Game

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There is an increasing trend towards using social media management tools that allow marketers to search, track, and analyze conversation on the web about their brand or other topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. There are thousands of articles already there talking about Buffer features, but this article serves a different purpose. This article is not about all the features and all about how Buffer works but rather how ... Read More »

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