Tag Archives: advertising

Are your Employees your Best Social Media Marketers?

employees your best brand advocates
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In this digital age of chronic information ODs and super-aggressive marketing, customers are often left reeling. Where do they look, what do they buy, how do they choose? There’s just too much going on and everything is literally shoved in their faces, through various channels and outlets. In such a scenario, how can you make your product stand out? Well, I think it can be as easy as giving your brand a simple human touch. Thanks to social media, your employees are literally your best brand advocates. Come as they do with their multiple social connections, they can be your ... Read More »

The Most Memorable Ads of 2013

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The world of television advertising is laced with high drama. Advertisers have to captivate audiences or all their hard work goes down the train with the flick of a remote control button. In 2013, several ads managed to hook audiences by narrating compelling stories that generated brand interest. Nielsen determined the most memorable advertisements aired between January and November in 2013 by taking the net memorability score which was the percentage of viewers who were able to remember the ad and correct brand for each top ad. They then indexed it against the mean score of all new ads during the ... Read More »

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