Tag Archives: 2014

How 2013\’s Campaigns Will Inform Those of 2014

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The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and rewarded the brands that did best at the IAB Mixx awards. To do so, the IAB asked a group of industry experts to help figure out just what it was that made such an impression on the people. So, how did social media help with the success of these campaigns? If we study this year’s campaigns from Axe, Toshiba and Coca-Cola, we come to understand that social media users are interested in campaigns that offer something beyond the product. AXE – MEN\’S FRAGRANCE The axe campaign of 2013 engaged ... Read More »

Social Media Resolutions for Facebook

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New Year\’s eve is incomplete without making resolutions and we are sure that most of you would have begun this year with at least one, if not many. With all the merrymaking, there were timeline’s flooded with “check-ins” and “comments” and the photos “tagged” like never before. There has never been a moment in recent times, when Facebook has not impacted our lives or a business. As Facebook community managers or Facebook page managers, we all are accustomed by now with the periodic changes that Facebook brings about on its platforms. These changes can get in the way of everyday ... Read More »

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