Tag Archives: 2013 social media

How 2013\’s Campaigns Will Inform Those of 2014

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The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and rewarded the brands that did best at the IAB Mixx awards. To do so, the IAB asked a group of industry experts to help figure out just what it was that made such an impression on the people. So, how did social media help with the success of these campaigns? If we study this year’s campaigns from Axe, Toshiba and Coca-Cola, we come to understand that social media users are interested in campaigns that offer something beyond the product. AXE – MEN\’S FRAGRANCE The axe campaign of 2013 engaged ... Read More »

Chanel: Social Media\’s Luxury Star

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Chanel’s been voted the luxury marketer of the year for 2013. The classy, elegant brand has always been a trendsetter when it came to selling itself right. From Marilyn Monroe’s declarations to the Little Black dress, Chanel’s always tried to do things differently. So what’s new this time around? Chanel’s spreading luxury and class in the domain of social media with its digital marketing that combines young enthusiasm with the brand’s stellar legacy. They have an impeccable strategy that positions itself cleverly across platforms, be it Facebook, YouTube or Twitter. It is therefore no surprise that Chanel ranks highest in ... Read More »

The Magic Dust Of Storytelling

The Year Of Storytelling!
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When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and the marketers seem to have gotten the point. An advertisement is considered great if it nudges the viewer to buy. But when the viewers are hooked on to story boards, it’s time to do a retake on the marketing strategy. ... Read More »

Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year for some social media campaigns – with fresh ideas rolling in and creativity vowing the digital spectrum. What did 2013 bring? Too much. But to capture what stood out the most, here’s a countdown of the social media campaigns that ... Read More »

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