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Dissecting Google Plus with Andrew Harasewych

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After Avtar’s encounter with Andrew to get his thoughts on Why Most Internet Marketer’s Are Wrong, I thought I’d track down the Google Plus Guru to get some great tips on G+ strategies. It was quite difficult nabbing him this time on the countryside of WWW. Nevertheless, here’s proof there nobody can hide from Beta21. For those of you who are new to the digital arena, Andrew Harasewych is one of the top social media marketers who specializes in almost every area of online marketing. He’s a genuine know-it-all, who loves to share his knowledge and experience with the world. ... Read More »

Google+ Content Strategy: Android

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Surprisingly, Google+ pages is an underestimated and often under-utilized tool in the realm of social media marketing. However, the good people over at Android’s online marketing department would doubtlessly swear by it. According to SocialBakers, Android is currently topping the list for the most likes on a Google+ page this month–an impressive 7 million! Visuals Let’s ease on in with some visuals, shall we? We can’t stress how important visual presence is as an online marketing strategy. It is generally the first thing the public will notice, and often the most retained information. Android has a good grasp on this factor; ... Read More »

Which Social Media Platforms Should Your Brand Be On?

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The all encompassing social media has got everyone running at a marathon\’s pace to create a presence on the world wide web. With the online marketing cosmos having players such as Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn to name a few, the dilemma of making the right choice for marketing your product/blog/service is no less complicated than a three year old solving a Rubik\’s Cube. Why Should You Be Present On Social Media? Create a presence on social media to monitor what’s being said about you Incredible tool for deepening connection with customers Yield larger interest among customers through detailed marketing ... Read More »

Here\’s How Blockbusters Use Social Media

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They scream. They entice. They engage. They mesmerize you all the way into booking the show right on the release date. Movie promos on social media platforms are powerful enough to make or break a movie. They engage with the audience and can bring out the spirit of the movie.  New age directors, fresh movie themes and innovative approaches in movie production have paved the way for a new stream of cinema. Combined with social media marketing this is, truly, a marriage made in heaven. Movie promoters have moved on from traditional magazine interviews and BTL campaigns to capturing \’likes\’ and \’shares\’ on ... Read More »

10 Google+ Tips For Community Managers

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While Google+ has an upcoming 3rd birthday around the corner, there has been some speculation of Google shifting their focus away from the social media platform. Despite naysayers predicting an eventual doom for the social media platform, there are over 300 million active users worldwide who frequent the platform. Before we plunge into our 10 Google+ tips for community managers, here are 4 of the most basic yet important factors of Google+ that you should take note of: Achieving Reach on Google+ The more active your brand is, the higher your articles will rank in Google SERPs. Google authorship used to ... Read More »

Google+ Changes Link Share Layout With Larger Images

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While many remain skeptical about the popularity or eventual success of Google+, I for one am quite happy with the experience Google+ provides. I\’m a part of some interesting communities where I often find interesting discussion taking place, and often it\’s a little more fun to go through my Google+ feed rather than my Twitter feed because it\’s a lot more visual. Today, I noticed that Google+ had taken a leaf out of Facebook\’s book, and had changed the way link-shares were being displayed. After sharing an article about Moz, I noticed that the image being shown in the share ... Read More »

Social Media Resolutions for Google+ in 2014

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Yet again a New Year and yet again the resolutions get us fixated! Three weeks into the New Year and we wonder how many of you all are still adhering to your resolutions. It is reasonable to let go of personal resolutions at times, nevertheless it may be tad tricky if they are professional, especially if these were woven around Social Media platforms for your brand/business. There is no debate that most brands today reach its audience via Facebook and Twitter with limited exposure to Google+. Hence it is proper to state that Google+ is the ugly duckling of Social ... Read More »

Best Ways to Get Noticed on Google+ and Expand Your Influence

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Let me put this as simply as I can for you, if you aren’t taking Google+ seriously yet, you’re missing out on an enormous opportunity. Don’t believe me? Well let me tell you exactly why your business needs to jump on the Google+ bandwagon TODAY! It is becoming difficult to deny that Google+ is important as a social networking arena. Research suggests its well on its way to surpassing Facebook in terms of social sharing activity. It has a direct and significant impact on numerous other Google services, including search. Can you say SEO people?! Besides all of the measurements, ... Read More »

Google Plus – the dark horse emerges from anonymity

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While all of us were training our resources on Facebook, Twitter and LinkedIn – Google Plus was making a sly and steady ascent to the top. Recently, the dark horse made to it to the second spot right next to Facebook in terms of active users. Twitter, toppled, tumbled to the third. Many of us dismissed Google Plus as a social network. It was thought that no sentient being treads that ground. The point we all missed is that Google is omnipresent. Clearly, we were way off the mark with that assumption. The above fact dispels that notion. The moot point, ... Read More »

Google+Ads –The New Game Changer?

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Marketers today realise the importance of their visibility on Social Media platforms. No wonder more and more brands are proposing the same , as a part of its core marketing strategy. Brands today connect to their audience on popular social networking sites such as Facebook and Twitter. Apart from the seamless conversations, these networking sites also help in generating ROI through various advertisements, making it a profitable call for businesses today. A lesser experienced social networking site by businesses today is Google +. The Good News: Google+ today is all set to revolutionize this space with a head-on by introduction ... Read More »

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