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Playing the Facebook Game: Dealing with the Facebook Algorithm Change

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Imagine, that as a social media marketer, you have poured hours of time and resources over the past several years into building your brand on Facebook. Your brand page has thousands of followers and likes, and consistently updated content. You have been using Facebook as a valuable tool to spread your brand and drive traffic. Then, one morning, as you routinely check your traffic analytics, you notice that your organic traffic has dropped over 50%. “This must be a mistake!”, you think to yourself. But it is not mistake, and social media marketers around the world do not need to ... Read More »

Flipagram: Bringing Brandastic Moments To Life!

Bringing Brandastic Moments To Life!
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Are you someone who suffers from a News Feed filled with Bitstrips? You might just have to deal with another craze – Flipagram is set to rule Facebook! The latest to top charts in the App Store, it is easily available to iPhone and Android users for FREE. This isn\’t just another form of Instagram. Flipagram enables you to make short “video stories” – image slideshows with background music of your choice. The video lengths can vary from anything between 15 to 30 seconds and you can pull in photos from all possible platforms. Talk about reel life becoming more ... Read More »

Social Media Learnings from Facebook Games of the Year 2013

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Gaming now not only extends to, but now dominates the Facebook platform. Just like ‘Farmville’ was the important ‘work’ you were pretending to do at office, this year as usual the international makers have left no end to deliver super-hit games that have got us hooked on to. In fact, letting go of ‘Criminal Case’ right now to write this was actually pretty hard for me to do! So, What Are These Games? Let’s quickly go through some of the top Facebook games of 2013! Criminal Case Bake Shop Drop Farm Hero’s Saga Candy Crush Saga The trick of all ... Read More »

Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

Stop Using Facebook Hashtags. They Suck.

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If you haven\’t been paying attention – hashtags are no longer just a “Twitter” or a “Pinterest” thing. The latest to join the hashtag bandwagon is Facebook, having rolled out their first phase of global use of hashtags on June 12, 2013. Quick crash course: Hashtags are basically used to help organize timely conversations around popular topics, such as current events and public personalities. It is just another form of tagging someone in your post, even though they aren’t your “Facebook Friend”.  The technology may seem young, but its use dates back to the early days of IRC, where hashtags ... Read More »

Facebook Reach Declining? It\’s Not Your Fault.

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If you’ve noticed a dip in the organic Facebook reach on your Facebook page lately, you’ve most likely been panicking like most social media marketers around the world. It’s a well known fact that as your page grows, the organic reach (number of people a post is shown to without promotions) tends to slowly dip. However, of late a multitude of Facebook pages have been showing massively decreasing Facebook reach stats – except for a special few. Not that there is any decline in the quality of the content on their page, it’s just Facebook playing with the newsfeed algorithm ... Read More »

Facebook\’s New Like and Share Buttons Lead to Higher Engagement

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Of late Facebook has been on an overhauling spree, from its News Feed algorithm to the significant change in their embedded posts display; the changes just don’t seem to cease! To add to the confusion, which seems to be Zuckerberg’s forte, Facebook is rolling out some new “like” and “share” buttons. Facebook encourages people to make their posts public and share newsworthy content, and hence, optimizing this feature was very important – considering the new Facebook News Feed algorithm prefers to display more relevant and timely content. The social network announced the redesign of its “like” and “share” buttons, on ... Read More »

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