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Facebook Content Strategy and Page Review: The Simpsons

The Simpsons -  Facebook Page.
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With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continues to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none. We know you missed no episode of the show that is now in its historic 26th season. But we would be really pleased to know if you haven’t missed out on their Facebook page – that’s what we expect from hard core Simpsons fans! Well, as usual we were browsing through the most famous Facebook pages of all times and we stumbled upon a name that we ... Read More »

Vin Diesel\’s Human Approach To Success On Facebook!

Vin Diesel\'s Facebook Page.
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Vin Diesel. A celebrity name that has become synonymous to the Fast and Furious series comes across as the most ‘liked’ celebrity page on Facebook. We aren’t surprised, are you? Those of you, who have been following the series closely, would be as much in love with the actor (and the cars) as we are. Like every other fan out there, we went straight to his Facebook fan page to drool over him some more. And guess what?  The actor’s fan page is far from being furious! We came back admiring the amount of engagement the posts on his page ... Read More »

Facebook Content Strategy and Page Review: XBOX

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The Facebook page has become an invaluable resource to marketers in every sphere of influence, and the gaming community is no exception. In tandem with the launch of its newest gaming console, Microsoft hosts a Facebook fan page for its XBOX ONE. Here, they share content, updates, news, and more, all involving gaming and their console. So how is this working for them? What are they doing right? What else could they be doing? Let\’s take a look in our page review! Visuals First, let’s address the page visuals. The visual aspect of a page is one of the most important, ... Read More »

Facebook Content Strategy and Page Review: Intel

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If you think established brands can’t go wrong with their marketing strategies, I suggest you take a look at McDonald\’s UK Facebook page. You’ll eat your words – really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter. Riding high on brand success isn’t a bad thing, but taking it for granted in terms of content marketing on social platforms, sure is! Strutting your stuff has always been the idea behind fan pages, but ‘only’ showing off what people already know you for is ... Read More »

No Teens, No Cry! Is Facebook Dying?

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Facebook was the coolest thing ever until the enemy – the army of the dreaded parent folk – permeated it. This was the conclusion of a survey done in the later part of 2013. ‘My-only-Facebook-friend-is-my-grandma’ jokes started doing their rounds. Everyone and their cousin began heralding the death of Facebook. Just as they’ve been doing since, what, 2007? Every year, there will come a headline-crashing report about Facebook’s popularity declining, dying, waning… but, just like ‘fetch’ never happened, Facebook fatigue never happened either. If anything, the social media giant just continued to grow, into the seemingly untameable Goliath it is ... Read More »

Yet Another Newsfeed Algorithm Change – Now Post Links

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In the final quarter of 2013, Facebook announced that Facebook pages would see a significant drop in their organic reach – leading to a massive uproar from the social media marketing community. Business Insider published a story talking about how Facebook had screwed an entire profession. Since then, marketers and social media professionals have been fumbling around trying to figure out how to combat this. In fact, we ourselves put together an article that would help marketers deal with this change. And just when the dust had began to settle and community managers were coming to terms with this new change, ... Read More »

Can I Have McContent Please? A Lesson for Bigger Brands

McDonald\'s UK - Facebook Page.
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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of a puppy… oh who am I kidding, a photo of a puppy always does well. But that\’s not something that McDonalds can endorse – is it? Or bigger brands like McDonalds. With such massive brands, there comes a lot of ... Read More »

The Facebook Q&A For All! Get Your Q&A Strategy Ready

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Facebook has been coming up with a lot of changes in their Facebook algorithms and their general look. The latest to get introduced is the Facebook Q&A feature. This feature has been available to some pages and will be available to all by July 10. Individual accounts with over 10,000 followers are going to have the privilege of using this feature as well! Yes, it is for the popular. From the beginning of time (as far as I can possibly recall), the social network has been conducting Q&A sessions on the pages of celebrities, but the page administrators have never ... Read More »

Social Media Resolutions for Facebook

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New Year\’s eve is incomplete without making resolutions and we are sure that most of you would have begun this year with at least one, if not many. With all the merrymaking, there were timeline’s flooded with “check-ins” and “comments” and the photos “tagged” like never before. There has never been a moment in recent times, when Facebook has not impacted our lives or a business. As Facebook community managers or Facebook page managers, we all are accustomed by now with the periodic changes that Facebook brings about on its platforms. These changes can get in the way of everyday ... Read More »

Best Bang For Your Buck: Part I of Facebook Ad Optimization

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Recently, at the end of 2013, Facebook made a significant change to its algorithm responsible for determining what posts appear in its users’ News Feeds. As an unfortunate consequence, many marketers experienced drastic drops in the amount of organic traffic to their Facebook pages. This conundrum has caused many social media marketers to consider the option of cutting their losses and running–abandoning their Facebook marketing platform to focus on other channels. Do not fall into this group! When used properly, Facebook can be one of the most effective advertising channels for reaching your audience, even with the recent algorithm change. ... Read More »

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