Case Studies

Increase Engagement Through Photo And Video Contests

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Brands are on every social media platform imaginable to make their mark, fetching themselves some likes, getting pinned on boards or simply busy sharing an \’inside\’ view of their workplace. However, getting the end user engaged requires a lot of efforts by brands and that can be done via photo and video contests. Analysed below are examples of two popular brands that have successfully created contests to win over their audience and increase engagement. Skittles: BFF Campaign Skittles took to social media in 2009 and since creating their Facebook page, they have garnered over 26 million page likes. One of their tactics was to make their page fun ... Read More »

Microsite Review: Budweiser, the World Cup\’s Official Beer

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Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around for well over a century, and has built itself a royal legacy where it has become a household name among beer-drinkers, and a staple draft in just about any bar or pub you may happen upon. Marketers around the world can take a page from Budweiser’s book, as they reached their current level of popularity through expert marketing tactics over the years. Sticking with the “regal” theme, Budweiser’s latest crowning achievement in marketing is its position as the official beer of the 2014 FIFA ... Read More »

The Benefits Of Paired Content Writing

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Does your web content appeal to users? Does your content generate any feedback? Quite often we can be so thought focused that we fail to ask our audience whether we are producing good content. Every day, copywriters, clients and editors publish content without much input from their stakeholders. This process can often be a waste of time. Wikipedia proves that using the web for collaboration enables people to create valuable content and it speeds the process up. We all know that content is an essential part of a website’s user experience. Without it, there’s nothing for users to consume. Working In Pairs One way to create ... Read More »

Pinterest: Places To Watch The World Cup

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The World Cup has hit soccer fans really hard over the past week with all the flooding on social media, some sharing their rants and congratulatory posts and tweets. Thousands of brands all over the world have been trying to capitalize on this world sporting event and even social media giant Pinterest has joined in. They launched a social campaign “Places To Watch The World Cup” last month prior to the event and encouraged their community to share worldwide locations of the best places to catch the matches. Be it restaurants, cafes or bars, any location that provided coverage on ... Read More »

Our Content Marketing Conundrum

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The importance of content marketing is a topic that has been discussed time and time again by marketers and brands. It is a challenging and time-consuming process that that requires planning, research, producing, curating and publishing – ideally done by a team of content marketers. JBH marketing recently released an infographic on content marketing in the United Kingdom based on research carried out by the Content Marketing Institute. The research highlighted a severe lack of importance placed on content marketing in terms of allocation of budget, developing a solid content strategy and most importantly, delegating content marketing to a team ... Read More »

8 Stupidest Things That Social Media Managers Do

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It was the tweet mocked around the world. If you\’re a social media manager and you don\’t know who Justine Sacco is, then listen up. Last December, Sacco, a former public relations executive from billion-dollar Internet conglomerate IAC, tweeted a tasteless joke. I say \’former\’ because it didn\’t take long for the global brand to fire Sacco after she used less than 140 characters on Twitter to offend an entire continent and a full 90% of the world that doesn\’t share her ethnicity with this infamous salvo: Sadly Sacco has joined the ranks of Jayson Blair and Janet Cooke as ... Read More »

Why Does Storytelling Make Your Content Stand Out?

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Trends in Social Media seem to be evolving almost daily if not multiple times a day. Getting a grip on every single available platform is most certainly impossible but even keeping tabs on the top most preferred Facebook, Youtube, Twitter, Blogs, Instagram & Pinterest is a huge challenge. To add to it all there are some dark horses that gain overnight popularity, the recent example being Whatsapp bought over by Facebook. While the platform itself is a tricky place, the content optimization on the platforms is another game all together. We have content and videos that go viral overnight and ... Read More »

Here\’s Why Brands Should Be Using User Generated Content

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Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other business promotion activities. Here\’s where user generated content (UGC) comes in to save the day! It is one of the most affordable and engaging ways for brands to produce content without having to rob the nearest bank. According to a study ... Read More »

5 Best Vines From Big Brands

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What makes Vine different from all the apps available out there? Does it have potential that other apps don’t? Does it change the face of video sharing in the digital space? Does it tell a better story than posts and tweets? I’m going to say the answer is Yes, Yes and a double Yes for the final question. With all the tried and tested formulas, it was time for the birth of a new frontier anyway and right on cue, as if on a silver platter Vine appeared before the ever hungry masses waiting for the next big thing. Brands ... Read More »

7 Of The Best Mobile Web Designs

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On average, we spend 3.3 hours on our phone each day. Exact Target released their 2014 Mobile Behaviour Report recently and shared their findings on consumer’s mobile usage patterns. While it is a known fact that a lot of users are increasingly consuming online and social content through mobile devices, some of the statistics have revealed that brands have not begun altering their mobile features to suit the needs of these consumers. 54% of those surveyed said mobile-optimized websites don’t provide enough information. 37% of consumers are more likely to purchase from a mobile optimized website and 48% of people spend ... Read More »

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