Case Studies

Facebook Content Strategy and Page Review: Intel

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If you think established brands can’t go wrong with their marketing strategies, I suggest you take a look at McDonald\’s UK Facebook page. You’ll eat your words – really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter. Riding high on brand success isn’t a bad thing, but taking it for granted in terms of content marketing on social platforms, sure is! Strutting your stuff has always been the idea behind fan pages, but ‘only’ showing off what people already know you for is ... Read More »

A Marketer\’s Introduction to WeChat

An Introduction To WeChat
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Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat was launched in January 2011 and has its largest market in China and is steadily expanding in Asia – Malaysia, Thailand, India and Hong Kong. For those who haven’t had a rendezvous with WeChat yet some consumers would call it a combination of Whatsapp, LINE and Viber. In simple words – the app (like many others) can be used to send free instant message, voice, videos, stickers and more. Being originally a Chinese app, they have reached a customer base of 600 million users. And, if you ... Read More »

Food, the New Kink: Integrating Food into Your Brand

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The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is food. It is a driving force for life and it won\’t be incorrect to say that it\’s a driving force on the internet too. Appetite for numbers? Research suggests more than 80 million food photos where posted on social media ... Read More »

No Teens, No Cry! Is Facebook Dying?

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Facebook was the coolest thing ever until the enemy – the army of the dreaded parent folk – permeated it. This was the conclusion of a survey done in the later part of 2013. ‘My-only-Facebook-friend-is-my-grandma’ jokes started doing their rounds. Everyone and their cousin began heralding the death of Facebook. Just as they’ve been doing since, what, 2007? Every year, there will come a headline-crashing report about Facebook’s popularity declining, dying, waning… but, just like ‘fetch’ never happened, Facebook fatigue never happened either. If anything, the social media giant just continued to grow, into the seemingly untameable Goliath it is ... Read More »

Are your Employees your Best Social Media Marketers?

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In this digital age of chronic information ODs and super-aggressive marketing, customers are often left reeling. Where do they look, what do they buy, how do they choose? There’s just too much going on and everything is literally shoved in their faces, through various channels and outlets. In such a scenario, how can you make your product stand out? Well, I think it can be as easy as giving your brand a simple human touch. Thanks to social media, your employees are literally your best brand advocates. Come as they do with their multiple social connections, they can be your ... Read More »

Can I Have McContent Please? A Lesson for Bigger Brands

McDonald\'s UK - Facebook Page.
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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of a puppy… oh who am I kidding, a photo of a puppy always does well. But that\’s not something that McDonalds can endorse – is it? Or bigger brands like McDonalds. With such massive brands, there comes a lot of ... Read More »

JustIn Time to Ride the Marketing Wave: Bieber and Social Media

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I am not given to chronic bouts of weeping and shrieking whenever the two magic words – Justin Bieber – are uttered in my presence. I am 26, for Chrissake. But, if the hormones and vocal chords of my teenaged niece and her global band of Beliebers have been on overdrive since 2008 – the year the pop star was ‘accidentally discovered’ on YouTube- he obviously must be doing something right. I won’t comment on his vocal prowess- to each his own – but, there’s no denying that the 19-year-old Canadian superstar is one savvy businessman. A tech savvy businessman. ... Read More »

The Best Time to Post on Social Media [Or Not]

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It is a widely held view that content is the cornerstone of all your social media strategy. True, but it is equally important to know what is the best time to post on social media. When your audience is most likely to consume that content is as crucial. You may have a stellar fan base on your social media pages but unless you maximize your reach, your efforts will go in vain. So, what is the best time for posting your content on social media? Fortunately, we now have a number of researches available on the web that tell us what the most active hours are for social ... Read More »

Social Media Statistics to Drive Engagement in 2014

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2013 has been a year of success for almost all social networks. With Facebook, Twitter, Pinterest and Instagram taking the lead in various ways, there is much to learn from the developments of the past year to reform your 2014 social media strategies. Here are some awesome social media statistics that can help you gain the best out of your marketing campaigns. 4.2 billion people use mobile device to access social media sites Nearly 60% of world population is tech-savvy and mobile. Since social media is the No.1 web activity on the Internet, it is not surprising that most of them ... Read More »

The NFL\’s Television Strategy Would Suck on Social Media

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America\’s National Football League is one of the most popular sporting leagues in the world. How popular? Let\’s just say that 34 out of 35 of fall\’s most watched TV shows in the US were NFL games. We\’re not kidding. The average game got 17.6 million viewers and 205 million Americans watched at least one game. The most watched NFL game drew 31.7 million viewers, involving the Raiders and the Cowboys. If that\’s not enough for you, you should know that the NFL\’s highest paid player Aaron Rodgers draws a salary of $43 million USD/year. If you\’re not an NFL ... Read More »

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