Campaigns

Stephen Colbert – Grinning to Social Media Success

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\”If you\’re not careful your online past could destroy your offline future\” - Stephen Colbert Stephen Colbert is an American comedian, television host and actor who hosts Comedy Central’s hit satire The Colbert Report. Mocking the news world has not just made Colbert a household name but also won him an Emmy and put him among Time Magazine’s 100 most influential people. The Colbert Report has become an internet phenomenon with fans posting all over about it. It has millions of followers on Twitter and Facebook – making it one of the most successful television shows on social media. But ... Read More »

Festive Cheer: The Social Way!

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Once into Social Media, you are forever ‘on the job’ – even during the ‘holidays’! Work never slows down during the festive season; but the slog hours do. Thanksgiving, Christmas and New Year’s bring with them a short respite for all those who are ponderously into Social media as part of their job or as a hobby/ passion. When the festive season approaches, all brands worry about one thing – how are they going to manage their social images – whether they should post new content or give it a miss for few days – what content will attract people ... Read More »

Cause Marketing Climbs to the Next Level

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If you strike a chord with the heart, the mind will follow. With brands, it’s no exception. There are ample examples of cause marketing by brands for some years now. We have all seen ads, posts, promotions urging us to buy, like, share something and an equivalent value, fixed by the brand, will be donated in some social cause or charity. If we were already a loyalist of that brand, we felt good about it while buying the product or service. Even if they were not our brands of choice, a like or share did not cost us anything, so ... Read More »

The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year for some social media campaigns – with fresh ideas rolling in and creativity vowing the digital spectrum. What did 2013 bring? Too much. But to capture what stood out the most, here’s a countdown of the social media campaigns that ... Read More »

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