Campaigns

Increasing Engagement: IKEA Creates A Website On Instagram

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There are brands that follow the norm, and there are brands that go beyond the norm. And then there are brands, only a few of them albeit, which don’t even consider the much-travelled-path of being ‘norm’. They disrupt, they transform, and they set templates for new norms. While companies across the world are still trying to figure out ways in which they can use Instagram to engage with their consumers, Ikea has gone ahead and created world’s first inter-linked website on Instagram. Yes, you read that correctly – a website on Instagram! The ‘website’ has been created by the Russian ... Read More »

7 Ways To Achieve Direct Response Marketing

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Online marketing can go in millions of different directions, but the one marketers seem to stick with the most is direct response marketing. This type of marketing inspires an immediate response from consumers. You might want more people to sign up for your e-newsletters, attend your webinars or simply buy something from you. With this type of marketing, you can easily judge the success of your efforts based on the level of response. There are two basic approaches to this type of marketing: the one-shot and the campaign. Both have the ability to deliver good results and drive up your ... Read More »

Hashtag Woes: Lessons From The Ice Challenge

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Hashtags – the little bookmarks of the internet are also one of the most exploited tools in social media campaigns. Brands use these all the time to promote themselves and get their campaigns trending. However, every once in a while, this strategy can backfire leading to really confusing situation for the brand as well as the brand\’s followers. We have picked one such incident where two very different social media campaigns used the exact same hashtag for promotion leading to an ocean of confused fans and of course a few hearty laughs. The hashtag in limelight for all the wrong ... Read More »

The Importance of Social User Experience Design

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User experience design enhances customer satisfaction and loyalty by making your campaign website or social site easier and more enjoyable to use. This design allows you to gauge how consumers will react to your social and digital marketing campaigns once they are live, followed by an analysis of their behaviors. These are main aspects of UX: Visual Design Visual design represents the aesthetics or look-and-feel of the front end of any user interface. Put simply; how your website looks. The purpose of visual design is to use visual elements like colours, images, and symbols to convey a message to its audience. The design ... Read More »

#LastSelfie: WWF\’s Brilliant Snapchat Campaign

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Social media has become the medium where brands have made it their word of mouth. The latest app, Snapchat developed by Evan Spiegel and Jonathan May, carved way for an engaging campaign created by the World Wildlife Fund (WWF) called the #LastSelfie. #LastSelfie Snapchat is popular for its photo and video sharing features with a specialty of setting a time limit for the viewing of the same by the sender to the recipient, ranging from 1 to 10 seconds. WWF used SnapChat by sharing \’selfies\’ of many endangered animals such as tigers, polar bears, dolphins and others under the hashtag #LastSelfie. These images ... Read More »

3 Best Pinterest Campaigns From Big Brands

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Think of the best social media campaigns by brands. Think again. Make a quick mental list. Stop. Chances are that a Pinterest campaign did not make that list. It’s not surprising. Despite tremendous and meteoric rise, this four-year-old visual communication social platform has not managed to strongly resonate with social media managers. Brands that have a huge visual element such as apparel, cosmetics, and food have still managed to leverage on Pinterest. However, for others it has been an uphill task. After looking at 5 best Vines, Instagram, and Twitter campaigns, we decided to explore 3 best Pinterest campaigns that not only ... Read More »

5 Best Twitter Campaigns From Big Brands

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August 2007, and the Twitter account @MrMessina have played an important role in shaping the internet as we know it today. Yes I\’m talking about the very first use of hashtags on the internet. Ever since then, these tiny little markers of the internet have spread like wildfire across almost every single social platform and play a massive role in helping social media marketers to analyze and plan campaigns that go viral and begin trending instantly. After exploring 5 Best Vines and 5 Best Instagram campaigns, we decided to shift our focus on Twitter campaigns. This list explores some of ... Read More »

QUIT\’s Creative Vine Campaign For World No Tobacco Day

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Quit is a non-profit organization that aims to deter children from smoking so when faced with the challenge of creating a campaign for World No Tobacco Day they turned to M&C Saatchi Sydney. M&C Saatchi wanted to communicate the dangers to Quit’s young demographic in such a way that it would be ‘cool’ to share. Often, the challenge that most health marketers face when advertising the harm of cigarettes is that this young demographic actually like a danger factor in adverts and this can work well in other campaigns. Simplicity in Vine Videos A pro bono online video campaign using the ... Read More »

The Rise of High Quality Content Marketing

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Several years ago, companies thought content marketing was a niche strategy that only applied to certain businesses. Really, why would a computer brand blog or why should a restaurant post photos on Instagram? While content marketing might be great for magazines, interior designers and other business that create, most businesses just don\’t have the time and energy for content marketing. But now, they\’re making time. The benefits of content marketing have taken off in the past year and business owners are paying attention. They\’re recognising how effective content marketing is at attracting new customers and qualified leads, and now they\’re ... Read More »

Increase Engagement Through Photo And Video Contests

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Brands are on every social media platform imaginable to make their mark, fetching themselves some likes, getting pinned on boards or simply busy sharing an \’inside\’ view of their workplace. However, getting the end user engaged requires a lot of efforts by brands and that can be done via photo and video contests. Analysed below are examples of two popular brands that have successfully created contests to win over their audience and increase engagement. Skittles: BFF Campaign Skittles took to social media in 2009 and since creating their Facebook page, they have garnered over 26 million page likes. One of their tactics was to make their page fun ... Read More »

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