Author Archives: Vanhishikha Bhargava

A passionate social media marketer, Vanhishikha specializes in content creation and development and utilizes her skills to create compelling copy for social media and digital campaigns. She is currently a Web Journalist with Beta21 - where she provides input and insights on the latest in social media news.

Listen To Your Community – A Lesson From Twitter and #RestoreTheBlock

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Twitter Inc. was forced to fall back on its old “block” feature, on December 12, 2013; less than 12 hours after the new feature enticed a lot of criticism from its users who accused it of empowering executioners of online misconduct. The U.S users of the social platform took to trending #RestoreTheBlock hashtag in its protest against the new block feature. All of us are aware of the old blocking policy – a blocked user could not interact with the tweets of the person who blocked them – no Retweets, no Favoritism, no adding to the list, etc. But under the ... Read More »

Facebook Reach Declining? It\’s Not Your Fault.

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If you’ve noticed a dip in the organic Facebook reach on your Facebook page lately, you’ve most likely been panicking like most social media marketers around the world. It’s a well known fact that as your page grows, the organic reach (number of people a post is shown to without promotions) tends to slowly dip. However, of late a multitude of Facebook pages have been showing massively decreasing Facebook reach stats – except for a special few. Not that there is any decline in the quality of the content on their page, it’s just Facebook playing with the newsfeed algorithm ... Read More »

Facebook\’s New Like and Share Buttons Lead to Higher Engagement

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Of late Facebook has been on an overhauling spree, from its News Feed algorithm to the significant change in their embedded posts display; the changes just don’t seem to cease! To add to the confusion, which seems to be Zuckerberg’s forte, Facebook is rolling out some new “like” and “share” buttons. Facebook encourages people to make their posts public and share newsworthy content, and hence, optimizing this feature was very important – considering the new Facebook News Feed algorithm prefers to display more relevant and timely content. The social network announced the redesign of its “like” and “share” buttons, on ... Read More »

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