Author Archives: Vanhishikha Bhargava

A passionate social media marketer, Vanhishikha specializes in content creation and development and utilizes her skills to create compelling copy for social media and digital campaigns. She is currently a Web Journalist with Beta21 - where she provides input and insights on the latest in social media news.

The Facebook Q&A For All! Get Your Q&A Strategy Ready

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Facebook has been coming up with a lot of changes in their Facebook algorithms and their general look. The latest to get introduced is the Facebook Q&A feature. This feature has been available to some pages and will be available to all by July 10. Individual accounts with over 10,000 followers are going to have the privilege of using this feature as well! Yes, it is for the popular. From the beginning of time (as far as I can possibly recall), the social network has been conducting Q&A sessions on the pages of celebrities, but the page administrators have never ... Read More »

Get The Vine Shine! The Steps to Success on Vine

It Is Time To Make Vines.
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Six seconds. That’s all you need to promote your brand on Vine. A video sharing app from Twitter is getting bigger and bigger by the day, and some brands are really shining on this platform. All you need to do is make a short looping video, share it on other platforms like Twitter and Facebook, and bask in its success. The video social network may not seem business friendly for social marketing, but there are opportunities for engagement and retention waiting to be explored. We are accustomed to the long storytelling videos on YouTube and Instagram, but Vine is going ... Read More »

Making Your Content Legen-Wait For It-Dary!

Spruce Up Your Content!
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“2014 is here and I am going to make a difference!” How many people you know actually DID something? Brands are all over the place showcasing their new products and services in the fanciest way possible! And screaming out how they are going to be bigger (and better) this year. Amidst the entire craze, partying right from Christmas into the New Year, how many brands have seen sticking to those resolutions? How much of the content you put up throughout 2013 was planned strategically? (Think!) The beginning of a new 12 month cycle is the perfect time to turn over ... Read More »

Time To Twine Media Content With TwineSocial!

Time To Twine Media Content With TwineSocial!
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Maintaining content on all social platforms has been a never ending task for media marketers. Be it Facebook, Twitter, Google+ – the content just has to be relevant and \’super\’ unique at all times! Considering the hushed up scenario of you running from pillar to post to have your content promoted on all platforms, you wish for a platform where you could simply collect all your brand’s content and promote it with one swish. Looks like Aaron Fessler heard your unsaid plea! Welcome your very own social hub – TwineSocial. A platform that started as an in-house curation tool for ... Read More »

The Magic Dust Of Storytelling

The Year Of Storytelling!
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When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and the marketers seem to have gotten the point. An advertisement is considered great if it nudges the viewer to buy. But when the viewers are hooked on to story boards, it’s time to do a retake on the marketing strategy. ... Read More »

Flipagram: Bringing Brandastic Moments To Life!

Bringing Brandastic Moments To Life!
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Are you someone who suffers from a News Feed filled with Bitstrips? You might just have to deal with another craze – Flipagram is set to rule Facebook! The latest to top charts in the App Store, it is easily available to iPhone and Android users for FREE. This isn\’t just another form of Instagram. Flipagram enables you to make short “video stories” – image slideshows with background music of your choice. The video lengths can vary from anything between 15 to 30 seconds and you can pull in photos from all possible platforms. Talk about reel life becoming more ... Read More »

Lets Edit Tweets On Twitter!

Twitter to roll out their \'edit\' feature soon!
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Rumor or not, but the tweeting bird seems to be spreading the news of a possible edit feature that Twitter is planning to roll out very soon; whether this ‘word’ has some base or not, no one knows. But media blogger, Matthew Keys says that according to his sources, the feature would look something like this: “Once a user publishes a tweet, an ‘edit’ feature will be present for a limited amount of time [Twitter is still currently working out the length of time the feature would be available]. The feature would allow a user to make ‘slight changes’ to ... Read More »

Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

Festive Cheer: The Social Way!

social media- gift wrapping it right this season
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Once into Social Media, you are forever ‘on the job’ – even during the ‘holidays’! Work never slows down during the festive season; but the slog hours do. Thanksgiving, Christmas and New Year’s bring with them a short respite for all those who are ponderously into Social media as part of their job or as a hobby/ passion. When the festive season approaches, all brands worry about one thing – how are they going to manage their social images – whether they should post new content or give it a miss for few days – what content will attract people ... Read More »

Stop Using Facebook Hashtags. They Suck.

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If you haven\’t been paying attention – hashtags are no longer just a “Twitter” or a “Pinterest” thing. The latest to join the hashtag bandwagon is Facebook, having rolled out their first phase of global use of hashtags on June 12, 2013. Quick crash course: Hashtags are basically used to help organize timely conversations around popular topics, such as current events and public personalities. It is just another form of tagging someone in your post, even though they aren’t your “Facebook Friend”.  The technology may seem young, but its use dates back to the early days of IRC, where hashtags ... Read More »

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