Author Archives: Vanhishikha Bhargava

A passionate social media marketer, Vanhishikha specializes in content creation and development and utilizes her skills to create compelling copy for social media and digital campaigns. She is currently a Web Journalist with Beta21 - where she provides input and insights on the latest in social media news.

Twitter\’s Latest Changes Are Pissing People Off

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After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll out of a few new features for its users. These features include the ability to select up to four photos at a time to upload while composing a tweet and its display as a collage on the tweet’s detail screen. Danny Sullivan does a test run for all his followers in his tweet. This is a little test using some @AgentsofSHIELD pictures of the new Twiiter collage feature pic.twitter.com/768DA5PYkt — Danny Sullivan (@dannysullivan) March 26, 2014 And if the multi-photo support wasn’t surprising enough, Twitter now ... Read More »

An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues to pioneer the field of social media tools – Sprout Social. We love Sprout Social. Here\’s why. Sprout Social is to date, the biggest name when it comes to social media tools and it doesn’t come across as a surprise ... Read More »

Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

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Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ to their following. In the rare cases where they do respond, it is a known fact that it doesn’t guarantee you long term success, just some short term attention that may or may not up your market value. So what ... Read More »

Facebook Content Strategy and Page Review: The Simpsons

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With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continues to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none. We know you missed no episode of the show that is now in its historic 26th season. But we would be really pleased to know if you haven’t missed out on their Facebook page – that’s what we expect from hard core Simpsons fans! Well, as usual we were browsing through the most famous Facebook pages of all times and we stumbled upon a name that we ... Read More »

Vin Diesel\’s Human Approach To Success On Facebook!

Vin Diesel\'s Facebook Page.
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Vin Diesel. A celebrity name that has become synonymous to the Fast and Furious series comes across as the most ‘liked’ celebrity page on Facebook. We aren’t surprised, are you? Those of you, who have been following the series closely, would be as much in love with the actor (and the cars) as we are. Like every other fan out there, we went straight to his Facebook fan page to drool over him some more. And guess what?  The actor’s fan page is far from being furious! We came back admiring the amount of engagement the posts on his page ... Read More »

The Secret To Content Virality Leaked!

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Every brand that you see out there on various social platforms, is working really hard on their content. Whether you like it or not, there are donkey’s hours going into creating that one tiny post that you don’t feel like even ‘liking’, let alone sharing. Time and again we have stressed on the importance of content marketing today and how content itself can speak of the innovative and customer focused side of the brand across the world. But as marketers we all realize how there is just no way to know what will go ‘viral’ and what won’t. With the ... Read More »

Creating a Content Marketing Plan With Swayy

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With the end of 2013, social media marketing being the chameleon it is has changed color again. And guess what is the latest shade it dons? Content Marketing. A regular marketing tool that was used by almost all brands, has not just come in the spotlight but also become the prime element in determining the success of a brand. Well, at least for 2014, we know Content Marketing is a definitive for success. But what is Content Marketing? Now I know most of you feel it is silly to be asking this, but trust me there are a lot out ... Read More »

Twitter Celebrates MLK Day! Who Got It Right?

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Creating kick ass content has always been top priority for all the social media marketers. That, and selling the stuff they market of course. They miss no opportunity to come up with something fancy for their fans (of course with the intention of brand promotion). Even though their dedication to be able to contribute something to everything possible is ‘remarkable’, some of them kind of missed the mark and landed up being awarded the ‘worst post of the day award’. Holidays and historic anniversaries are like social media land mines for brands – there is proven track record of the ... Read More »

Facebook Content Strategy and Page Review: Intel

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If you think established brands can’t go wrong with their marketing strategies, I suggest you take a look at McDonald\’s UK Facebook page. You’ll eat your words – really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter. Riding high on brand success isn’t a bad thing, but taking it for granted in terms of content marketing on social platforms, sure is! Strutting your stuff has always been the idea behind fan pages, but ‘only’ showing off what people already know you for is ... Read More »

Can I Have McContent Please? A Lesson for Bigger Brands

McDonald\'s UK - Facebook Page.
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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of a puppy… oh who am I kidding, a photo of a puppy always does well. But that\’s not something that McDonalds can endorse – is it? Or bigger brands like McDonalds. With such massive brands, there comes a lot of ... Read More »

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