Author Archives: Taru Bhargava

An ex-banker and a social media enthusiast, Taru's love for crisp content makes her a digital analyst who picks at campaigns and dissects their strategy - word by word. She loves good food, tea and slapstick humor.

A One Day 400,000+ Increase in Facebook Page Likes Explained

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Being rated as one of the most coveted fast food brands in the world doesn\’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for more Facebook page likes. The big question is how many of them are doing it right? We had shared with you in an earlier story about how McDonald’s  went wrong in its strategy and we assumed that this may just ... Read More »

Konnect Social – A Cost Effective Alternative to Radian6

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Social Media trends are changing globally at a very abrupt rate. The power of Social Media is getting recognised not only from a communication perspective but also from an engagement and business opportunity by many brands. Having said the same, this aspect of marketing and branding is quite futile without proper monitoring, analytics and reporting. With no dearth of evaluation tools available today the choice for the best becomes a major task for brands and agencies alike. The big question here is how much would a brand/agency invest in these specialised tools. According to a latest research it is quite ... Read More »

SocialBro – The Best ‘Bro’ for Twitter Management

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Right from its inception in 2006, Twitter has been a constant platform for unique engagement across the world. Due to lack of its native analytics tool, Twitter analytics were dependent on third party applications/services and till date the native tool does not provide the very best, hence more and more brands across the globe have been collaborating with tools to measure, quantify and analyse Twitter dynamics. We at Beta21 have been sharing details about noteworthy tools to simplify Twitter engagement for some time now and during one such research we came across SocialBro-http://www.SocialBro.com/ a web based application. The company was ... Read More »

A Guide to ManageFlitter for Social Marketers

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Analytics plays a major role and is the key to success of any Social Media campaign. It not only helps a brand access its campaign strategy better but also gives valuable inputs on interactions by its followers. If you have been handling Twitter for your clients, chances are that at some point of time you would have experienced a flat graph with little or no activity on the follower front. What could have been the reason? Was it low quality followers or fake followers or both? Fake profiles and inactive users (bots, in technical language) are usually program run profiles ... Read More »

The Top 100 Brands on Twitter Analyzed

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The ever evolving world of Social Media has witnessed quite a few trends, some closely and some from a distance, nonetheless it hasn’t missed a single beat! Our Internet savvy generation today prefers to keep themselves updated about everything in real time and Social Media is just the right platform for them. Apart from individual accounts on the Social Media platforms, it is the brands today that have revolutionized and magnetized this space quite effectively making Social Media Marketing a key aspect for business. One of the most popular medium that enjoys quite a repute with brands today is undoubtedly, ... Read More »

Social Media Resolutions for Google+ in 2014

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Yet again a New Year and yet again the resolutions get us fixated! Three weeks into the New Year and we wonder how many of you all are still adhering to your resolutions. It is reasonable to let go of personal resolutions at times, nevertheless it may be tad tricky if they are professional, especially if these were woven around Social Media platforms for your brand/business. There is no debate that most brands today reach its audience via Facebook and Twitter with limited exposure to Google+. Hence it is proper to state that Google+ is the ugly duckling of Social ... Read More »

Social Media Resolutions for Twitter in 2014

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 For most of us “Keeping up with the New Year Resolution” is similar to watching “Keeping up with the Kardashians” (at least for some, if not all). There is an initial excitement around it nevertheless it fades away with time. With the advent of New Year, we wonder what your resolution with the little birdie is. Twitter, in case that wasn\’t clear enough. As an online community manager you would have witnessed the changes and trends across Social Media platforms especially, Twitter. Twitter has come of age and in all practicality become the new best friend for individual users, brands, ... Read More »

Social Media Resolutions for Facebook

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New Year\’s eve is incomplete without making resolutions and we are sure that most of you would have begun this year with at least one, if not many. With all the merrymaking, there were timeline’s flooded with “check-ins” and “comments” and the photos “tagged” like never before. There has never been a moment in recent times, when Facebook has not impacted our lives or a business. As Facebook community managers or Facebook page managers, we all are accustomed by now with the periodic changes that Facebook brings about on its platforms. These changes can get in the way of everyday ... Read More »

Google+Ads –The New Game Changer?

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Marketers today realise the importance of their visibility on Social Media platforms. No wonder more and more brands are proposing the same , as a part of its core marketing strategy. Brands today connect to their audience on popular social networking sites such as Facebook and Twitter. Apart from the seamless conversations, these networking sites also help in generating ROI through various advertisements, making it a profitable call for businesses today. A lesser experienced social networking site by businesses today is Google +. The Good News: Google+ today is all set to revolutionize this space with a head-on by introduction ... Read More »

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