Author Archives: Taru Bhargava

An ex-banker and a social media enthusiast, Taru's love for crisp content makes her a digital analyst who picks at campaigns and dissects their strategy - word by word. She loves good food, tea and slapstick humor.

7 Tips To Build Trust From Your Social Audience

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I had always been a staunch supporter of online revolution and usually scout the brand’s social media channels and blogs on the web before I make a final purchase. This aspect of marketing that includes authentic reviews comforted me a while back; I mean why wouldn\’t you buy a product if the same is highly recommended by a blogger or has great reviews all over the internet? A reality check while being associated with a brand, introduced me to a unique mafia that operated undercover, and included the likes of celebrities, bloggers and other pushed form of reviews, mostly internal ... Read More »

Analyzing Content Marketing Strategies and Challenges

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We have been discussing content forever now! While it has been hailed as the king, the queen and what not, it is surprising that not much is said about its creators – the content marketers and the challenges faced by them. While we cannot deny the importance of content marketing (and that it is here to stay), the job of a content marketer has become highly challenging and demanding. With a very fine line between the job profiles, a lot of us (read: social media managers) deal with this role-reversal each day. Apart from being responsible for maintaining a highly ... Read More »

4 Content Marketing Tools To Save Your Life

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The latest buzz word on the Social Media runway is “Content”, something that would put other aspects of this business to shame. A life without actionable content marketing tools is therefore baffling. With numerous options available today, picking up the best is a task and in our quest to provide you all with the very best, we are sharing with you all our chosen four. Percolate This tool is God sent, and quite literally too! If you are responsible for content marketing at your company or  agency, Percolate would pass as your new BFF. Key Features: Say Goodbye to spreadsheets and ... Read More »

How Often Should You Reshare Content On Social Media?

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In the ever changing landscape of Social Media, content has always been hailed as the king (we also know that you have heard this umpteen number of times) .Community managers and social media managers worldwide fight the demon of ‘producing fresh content’ everyday. It may not be always feasible to provide ‘uniqueness’ and therefore it is a common practice for them to continuously repost, retweet or reshare an image, video or article that has been published. This aspect has its benefits too, unless it is overused. What exactly should be the ‘usage’ pattern for reposting and how often should you ... Read More »

Coca Cola Uses Spotify And Facebook To Spread Happiness

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Coca Cola as a brand has carved a niche for itself and has become ‘yoda’ of sorts for fellow Community Managers and Social Media Managers alike. We recently did a story on how Coca Cola benefitted from its visual branding strategy and needless to say the brand’s fresh perspective on engaging content has kept its users on toes, something you can\’t overlook for sure! Movement Is Happiness The “Movement Is Happiness” campaign was conceptualized by Coca Cola to induce ‘activity’ by making Singaporeans enjoy various activities and eventually endorse healthier lifestyles. Coca Cola engaged its audience through unique ideas like ... Read More »

The Only Guide You Will Need For Live Tweeting

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The new age grapevine today is unarguably Twitter, making it an exciting platform for marketers. While many brands are burning their pockets with high budget marketing campaigns, for others innovation and fan build up increased simply through ‘meme-jacking’. Yet another compelling marketing tactic that is gaining popularity is ‘Live tweeting’. Not only is it a cost effective way, it also connects your followers and influencers in a never before manner. The best brands in the business today realise this and therefore have been using it successfully to promote an individual event (read Adidas) or product launch, or intelligently plugging in ... Read More »

A Community Manager\’s Guide To LinkedIn

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As a Social Media aficionado, I usually spend few hours exclusively to update myself with the latest in Social Media world, especially through Facebook, Twitter and LinkedIn. While Twitter and Facebook gives me an opportunity to be updated with both personal and real time happenings in my network, I use LinkedIn not only to connect with like-minded individuals, but also to dive deep into quality discussions, something that has helped me evolve better. Social media and community managers today are entrusted to build an effective online community, and while doing so most of them are all turning to the big ... Read More »

Nexalogy Environics: Analyze Conversations On Social Media

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Company:  Nexalogy Environics Website: www.nexalogy.com About: Making sense of all the online conversations becomes a huge task especially when the business is huge and the volume of conversations high. Nexalogy analyzes these conversations in a very unique way. Usage: From analyzing a personal account to an enterprise, Nexalogy has 3 different solutions – NexaMe, NexaLive and NexaMaster. These are all aimed at different tiers of users who wish to gain a range of analytics from their social media profiles. Why Should You Use Nexalogy Environics? Nexalogy Environics helps individuals and companies to keep a tab and understand the big data on their social ... Read More »

6 DOs and DON\’Ts of Humour in Social Media Customer Care

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The epic stance put up by Dave Carroll against United Airlines when the airline broke his guitar was all the rage back in 2009. The video that was uploaded on YouTube has garnered a whooping 13 million hits and according to Daily Mail UK this incident brought a 10% decline in its share prices back then. Who would have guessed that a humourous video on Dave\’s end to showcase his disappointment with the airline would leave such a dent in on their reputation?! Brands today provide its customers with numerous open channels on Social Media like Twitter and Facebook. The aspect of ‘social sharing’ today ... Read More »

8 Differences Between Community Managers and Social Media Managers

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I spend a lot of time on LinkedIn. I\’m careful about the kind of people that I connect with, and as a result I\’m exposed to some really interesting discussions and viewpoints – something that I find hard to come across on Facebook. Especially if it\’s anything related to the industry I work in. Over the course of the last couple of months, I stumbled across a number of people who were Community Managers and Social Media Managers. When going through their job description – I noticed that they have very similar… roles? They both described themselves as the voice ... Read More »

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