Author Archives: Shonell Thakker

Shonell Thakker is a super moody poet and a closeted geek. Her love for books & gadgets is to a point of obsession. After having completed her MBA in media & entertainment and having worked within the media industry she discovered that her love for social media is ever increasing and noticing the trends has just become a way of life for her. She is currently exploring being an entrepreneur in the online industry and is sharing her views as web journalist at Beta 21

Changing Social Media Landscape: 8 Ways To Stay Ahead

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Social media as of late has become more of a beast that businesses are trying to tame, rather than a powerful tool to be used to enhance their business. With this changing social media landscape, what was once presumed to be a fad and expected to meet the same fate as the dot com bubble burst, ceased to occur. Social media has impacted the revenues of the traditional marketing, along with the ways of the advertising world. This can be seen by the emergence of the ads in YouTube and the growth of targeted Google & Facebook ads. While social media has ... Read More »

Social Media Behaviour Through The Ages

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Social media and social networking seems fairly new compared to the other traditional modes of communication. What is the first social media interaction do you remember?  Writing on walls, tweeting, posting, poking, pinging, shouting, sharing and blogging have found their way in to the English dictionary with a whole new meaning. Poking or shouting in real life may be annoying but this form of social media behaviour is totally acceptable online. Social statuses are determined on the basis of the likes and comments on posts and what was once considered as stalking when someone took more than acceptable interest in someone’s ... Read More »

5 of the Best Brands on Instagram

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Instagram has risen in popularity and importance as a social platform in a fairly short time. Its no wonder the brands would want to be present where their possible target audiences are. The tricky part is building a presence on a platform that involves visual storytelling. Some brands have been quite successful in building a base at the same time being quite innovative on the page What\’s Your Instagram Strategy? The top sites with a large number of followers are from the Sports and Fashion industry. There are some generic practices constant through all the brands. Hashtags One of them ... Read More »

Why Does Storytelling Make Your Content Stand Out?

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Trends in Social Media seem to be evolving almost daily if not multiple times a day. Getting a grip on every single available platform is most certainly impossible but even keeping tabs on the top most preferred Facebook, Youtube, Twitter, Blogs, Instagram & Pinterest is a huge challenge. To add to it all there are some dark horses that gain overnight popularity, the recent example being Whatsapp bought over by Facebook. While the platform itself is a tricky place, the content optimization on the platforms is another game all together. We have content and videos that go viral overnight and ... Read More »

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