Author Archives: Peter Allmer

Peter Allmer is a recent graduate of The College of New Jersey, where he excelled in the studies of Marketing and Psychology. During college, Peter participated in running and managing a number of psychology and market research labs, as well as assisting in advertising research. Since graduation, Peter has created his own marketing blog, called AdvertiseMind, where he writes and shares valuable and interesting marketing articles and information. Peter is now working as a Web Journalist for the social media start-up, Circus Social, as well as a freelance writer in the fields of marketing and psychology.

Google+ Content Strategy: Android

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Surprisingly, Google+ pages is an underestimated and often under-utilized tool in the realm of social media marketing. However, the good people over at Android’s online marketing department would doubtlessly swear by it. According to SocialBakers, Android is currently topping the list for the most likes on a Google+ page this month–an impressive 7 million! Visuals Let’s ease on in with some visuals, shall we? We can’t stress how important visual presence is as an online marketing strategy. It is generally the first thing the public will notice, and often the most retained information. Android has a good grasp on this factor; ... Read More »

Microsite Review: Budweiser, the World Cup\’s Official Beer

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Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around for well over a century, and has built itself a royal legacy where it has become a household name among beer-drinkers, and a staple draft in just about any bar or pub you may happen upon. Marketers around the world can take a page from Budweiser’s book, as they reached their current level of popularity through expert marketing tactics over the years. Sticking with the “regal” theme, Budweiser’s latest crowning achievement in marketing is its position as the official beer of the 2014 FIFA ... Read More »

8 Hashtag Mistakes You Don\’t Want To Make

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As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) hashtag mistakes when utilizing the promotional power of these keywords. McDonald’s: #McDStories Recently, McDonald’s launched a Twitter campaign prompting followers to share personal stories about their McDonald’s meals using the hashtag #McDStories. Unfortunately, this hashtag quickly became hijacked by jokers and dissatisfied ... Read More »

Facebook Content Strategy and Page Review: Expedia

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In this installment of our Facebook Page Reviews we will be turning our attention to the travel industry, which has recently been recognized for its exceptional performance on its social media platforms. Will they hold up to the hype? What are they currently doing on social media? Visuals One of the most important aspects of a brand’s Facebook page are the visuals. These are the first thing that visitors to the page will see, and visuals tend to take up the majority of space on the page itself. https://www.facebook.com/photo.php?fbid=10151868675077680 Expedia puts its visual opportunities to use by featuring the Expedia ... Read More »

Vine Content Strategy and Review: Samsung

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One of the newest additions to the social media family is Vine, a video sharing network owned by Twitter. Vine allows its users to create short, 7 second video loops which can be shared on the Vine site or other social platforms such as Facebook and Twitter. Naturally, it didn’t take long for brands and companies to take notice of this new social media platform, and begin implementing it as a medium for advertising. 7 seconds may not seem like a sufficient amount of time to get any sort of message across–which is true to an extent–so brands need to ... Read More »

Who\’s Talking About Your Brand? Social Mention for Beginners

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Ever wish that you had some sort of magical device that let you see what everyone was saying about you behind your back? If you are a curious marketer, then there is a tool which can do just that, and it is far from magic. That tool is Social Mention, a search engine capable of scanning the web and producing results, in real time, of the current buzz on any keyword. Simply type in whatever you want to search, and Social Mention instantly provides you with a detailed analysis of who is talking about your keyword, how often, on what ... Read More »

Rules of Engagement: How Brands Should Connect with their Fans

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Companies and brands around the world are rapidly realizing the benefits of utilizing social media as a tool in their marketing arsenal. Naturally, social media platforms can be a great way to spread your brand name to an audience that would have been difficult to reach a decade ago. However, despite all the benefits that social media can offer a brand, neglecting a page or Twitter account can have detrimental effects to a company. Failing to respond to customers on social media is just as negligent as ignoring them in person–how bad would it look if a customer asked a ... Read More »

Facebook Content Strategy and Page Review: XBOX

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The Facebook page has become an invaluable resource to marketers in every sphere of influence, and the gaming community is no exception. In tandem with the launch of its newest gaming console, Microsoft hosts a Facebook fan page for its XBOX ONE. Here, they share content, updates, news, and more, all involving gaming and their console. So how is this working for them? What are they doing right? What else could they be doing? Let\’s take a look in our page review! Visuals First, let’s address the page visuals. The visual aspect of a page is one of the most important, ... Read More »

Real Talk: Consequences of Faking It on Social Media

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One of the most noticeable trademarks of the digital age we are currently in is the use of social media as an extension of ourselves. Just about everyone these days represents themselves on at least one social media site. But social media isn’t just for the everyday ‘average-joe’ to express themselves; famous celebrities and large companies have also assimilated into the social media society. Because social media is essentially an extension and representation of one’s self, it is important to maintain a positive self image and brand presentation on these platforms…but are some companies and celebrities going too far to ... Read More »

Best Bang For Your Buck: Part I of Facebook Ad Optimization

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Recently, at the end of 2013, Facebook made a significant change to its algorithm responsible for determining what posts appear in its users’ News Feeds. As an unfortunate consequence, many marketers experienced drastic drops in the amount of organic traffic to their Facebook pages. This conundrum has caused many social media marketers to consider the option of cutting their losses and running–abandoning their Facebook marketing platform to focus on other channels. Do not fall into this group! When used properly, Facebook can be one of the most effective advertising channels for reaching your audience, even with the recent algorithm change. ... Read More »

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