Author Archives: Gargi Basu

Gargi Basu is a seasoned corporate communications professional and a social media marketing enthusiast. Gargi is a Web Journalist with Beta21 - spotting, analyzing, and reporting social media marketing trends and happenings.

RebelMouse: A Revolutionary Way of Storytelling

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What happens when Facebook, Twitter, Google+, Youtube, LinkedIn, Pinterest, Tumbler, Instagram, Flicker and even your blog and RSS feeds – all gets rolled into one? What you get is a social network of social networks. Before you could wish such a platform really existed, someone already thought of creating it for you. RebelMouse, touted as the social media front page, is one such platform that lets you curate content from all your social media accounts into one page in a single, sleek and smart layout. Many liken it to Pinterest in appearance. I, however, identified it more with Mashable. It, ... Read More »

Analyzing Twitter Activity with Twitonomy

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Twitter is a favorite with brands. It is almost always a complimentary companion when it\’s not one’s primary social media Weapon of Mass Communication (WMD…err C). After all, you want to remind people on Twitter that you have posted something on Facebook or LinkedIn or Youtube or Pinterest and they should go check it out. Yet, strangely enough, Twitter’s analytics front has been rather fuzzy. Until recently, Twitter did not have analytics metrics of its own. At least, not a much publicized one. The others have only done a half-baked job of it so far. While, the brands have been ... Read More »

The Best Time to Post on Social Media [Or Not]

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It is a widely held view that content is the cornerstone of all your social media strategy. True, but it is equally important to know what is the best time to post on social media. When your audience is most likely to consume that content is as crucial. You may have a stellar fan base on your social media pages but unless you maximize your reach, your efforts will go in vain. So, what is the best time for posting your content on social media? Fortunately, we now have a number of researches available on the web that tell us what the most active hours are for social ... Read More »

What Made 2013 Pinterest-ing – Let\’s Take a Look!

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That Pinterest is sparking curiosity and interest is something I have already talked about in my blog earlier. A recent study by Pew Research Centre on Social Media has just given a further proof of that fact. The study reveals that 21% of US adults used Pinterest in 2013 as compared 15% the year before. It has replaced Twitter to perch on the third spot as the most preferred social media platforms in the US. It also beat Twitter on users who solely use a single social media platform. Though the study supported the obvious assumption that women still dominate ... Read More »

Google Plus – the dark horse emerges from anonymity

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While all of us were training our resources on Facebook, Twitter and LinkedIn – Google Plus was making a sly and steady ascent to the top. Recently, the dark horse made to it to the second spot right next to Facebook in terms of active users. Twitter, toppled, tumbled to the third. Many of us dismissed Google Plus as a social network. It was thought that no sentient being treads that ground. The point we all missed is that Google is omnipresent. Clearly, we were way off the mark with that assumption. The above fact dispels that notion. The moot point, ... Read More »

Boost Your Brand with Pinterest

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Let’s face it. Telling a story with visuals is far more compelling than trudging through a thicket of text? Pinterest seems to have got the mantra right! Nope, I am not meaning to be its propagandist – the data is doing all the talking. Before you start to protest, let me lay out the facts first. The current user base of Pinterest stands at over 70 million, it contributes to about 20% of referral traffic to web, its international traffic grew over 125% in 2013 and it hosts more than 500,000 business accounts till date. Now, for a social network ... Read More »

Tools Too Many – What Social Media Tools Are Right For You?

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As if floundering through a sea of social media platforms was not intimidating enough, now we have a flurry of independent social media tools mushrooming in every nook and cranny of the web to baffle the wit out of you. Every social media marketer, today, has the working knowledge of social media analytics, that is, if that person is not a wizard at it already. Any brand that is just there to leave a footprint on social media is an antiquated species and will be looked upon with scorn by those who matter. That being established, the challenge is how ... Read More »

Cause Marketing Climbs to the Next Level

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If you strike a chord with the heart, the mind will follow. With brands, it’s no exception. There are ample examples of cause marketing by brands for some years now. We have all seen ads, posts, promotions urging us to buy, like, share something and an equivalent value, fixed by the brand, will be donated in some social cause or charity. If we were already a loyalist of that brand, we felt good about it while buying the product or service. Even if they were not our brands of choice, a like or share did not cost us anything, so ... Read More »

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