Author Archives: Bidya Sapam

A former business reporter and an online journalist. Setting out on a journey of freelance writing. Loves following social media marketing trends and what brands do with them. Finds traveling the most soothing and the best healer of the soul. Likes clicking pictures and being clicked. Currently busy learning how to write songs.

The Importance of Addressing Feedback On Social Media

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Gone are the days when you thought the only way to register your complaint against a brand or a product is to dial that ever-busy customer care support. As brands increasingly use social media as a marketing tool, many young customers are also finding the platform an effective way to voice their woes. In an ebook by Microsoft Dynamics CRM, LinkedIn\’s Senior Content Marketing and Social Media Manager Jason A. Miller perfectly describes social as a “telephone which can turn into a microphone.” He said,\”The voice of the customers are becoming bigger and louder.” Hence, it is no surprise why ... Read More »

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